On Saturday, the New York Times ran a story about the end of bake sales in city schools:

The change is part of a new wellness policy that also limits what can be sold in vending machines and student-run stores, which use profits to help finance activities like pep rallies and proms. The elaborate rules were outlined in a three-page memo issued at the end of June, but in the new school year, principals and parents are just beginning to, well, digest them.

So is the sugar-industrial complex – most notably The Coca-Cola Company – which the next day ran a full-page ad in the Times with the plaintive headline:

“The world is changing and we are too.”

The ad directs readers to the Internet microsite livepositively.com, which features such bromides as, “If you’ve had a Coke in the last 4 years, you’ve had a hand in helping us with our efforts to protect the environment.”

Oh yeah – I feel better already.