Brut Force Marketing

Lots of branded content emphasizes the latter over the former (see the late, unlamented Bud.tv or Mountain Dew’s Dew Tours).

No so the Brut News Network at facebook.com/Brut.

From MediaPost’s Marketing Daily:

“We believe that young, male-focused online content is a burgeoning market,” says Marc Broccoli, marketing director at Brut parent Idelle Management Co., a division of Helen of Troy, Ltd., which acquired Brut in 2003 from Unilever’s Conopco division. “BNN offers us a way to engage with a young male demographic that is important to our brand by allowing them to connect through a creative, humorous digital media platform.”

You can see the so-called humorous part here:

Not surprisingly, this branded-content campaign is a follow-up to last year’s brutslap.com, “an interactive site that let users ‘slap’ obnoxious people with different objects as a way to evoke the way guys are supposed to apply Brut with a face slap.”

Subtle, these guys are not.

(Originally posted on Sneak ADtack!)

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Let The $4 Billion Rumpus Begin!

The over-under for 2012 U.S. campaign spending has officially risen to $4 billion.

Some early volleys:

 

 

More to come, the Boston Globe reports:

Joe Miller, a former US Senate candidate from Alaska, has been spending his days in his law offices in Fairbanks with an almost singular focus: making sure fellow Republican Mitt Romney does not win his party’s presidential nomination.

Miller, through a little-known group called the Western Representation PAC, is planning a $500,000 ad campaign with a chief goal of dirtying up the national front-runner – in terms that are far more personal and aggressive than Romney’s rivals for the nomination have used.

“Right now [our focus] is making sure that Romney, who’s very clearly a RINO, doesn’t walk away with the nomination,’’ said Miller, using the acronym for Republican In Name Only. “We’re trying to save the country. And with Romney at the helm, it’s not going to get saved. Romney is just going to be a disaster for this country.’’

Actually, $4 billion of campaign spending is more likely to be a disaster for this country.

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Heinz Sight Is 20-20

From our Late to the Party desk:

The hardworking staff finally read the New York Times review of At the Fights: American Writers on Boxing (co-edited by redoubtable local scribe George Kimball). The anthology includes pretty much everyone you’d expect, the legendary A.J. Liebling chief among them. (“Some sportswriters today feel he was a bit de trop, but Liebling’s richly ironic musings on Doc Kearns, Dempsey’s manager, are jaw-dropping.”)

And more from the Times review:

Even as some people are counting out the sport, this book provides a canon of American boxing literature, including work by the likes of Pete Hamill, Norman Mailer, Joyce Carol Oates, George Plimpton, David Remnick, Budd Schulberg and Gay Talese. The classics are all contained within the covers of “At the Fights,” but there are dozens of other sparkling pieces.

But one name was conspicuously missing from the review. So the hardworking staff trundled up to the Brookline Booksmith to see if it was also missing from the book.

It wasn’t.

The great W.C. Heinz is represented in At the Fights by his 1951 piece for True magazine, “Brownsville Bum,” which Jimmy Breslin called “the greatest magazine story I’ve ever read, bar none,” the book notes.

(Along similar lines, Ernest Hemingway called Heinz’s novel The Professional “the only good novel I’ve ever read about a fighter and an excellent first novel in its own right.”)

Representative samples from “Brownsville Bum, which chronicles the fighting life and antic times of one Al (Bummy) Davis:

Bummy walked out and they moved around for almost a minute and then Bummy feinted his hook. When he did [Schoolboy] Friedkin moved over and Bummy threw the right and Friedkin’s head went back and down he went with his legs in the air in his own corner. That was all the fighting there was that night.

*  * * * *

[H]e was in the candy store on day when an argument started between Bummy and a guy named Mersky. Nobody is going to say who started the argument but somebody called Bummy a lousy fighter and it wasn’t Bummy. Somebody flipped a piece of hard candy in Bummy’s  face, too, and that wasn’t Bummy either, and after Bummy got done bouncing Mersky up and down Mersky went to the hospital and had some pictures taken and called the cops.

The most amazing thing about this piece, besides the fact that it fits together like a pocket watch,  is that Heinz only saw Bummy fight once and wrote the story without ever meeting him.

At the Fights quotes Heinz saying this about “Brownsville Bum:” “If the piece proves anything it is that if you are fortunate enough to find the right people who are perceptive enough and sensitive enough, you can stil come to know a man.”

I was fortunate enough to interview Bill Heinz ten years ago in his Dorset, Vermont home. (2008 radio commentary here.) He talked about being a World War II correspondent and his “unpayable” debt to the soldiers fighting and dying all around him. ( “For the writer, implanted weaponless in war,” Heinz once wrote, “his two personal enemies are his guilt and his fear, and after a while it was only our guilt that sent us out against our fear.”

And he talked about his preference for boxing above other sports:

Now I gravitated to boxing because I found the comradeship between fighters in Stoney’s gym and elsewhere, very similar to the comradeship I found among GI’s in battle during the war. They were both experiencing things that were difficult to take.

. . .  although I’m a great admirer of football and what it brings, I’m a great admirer of team sports, there’s always somebody else you can lay it off on and you can’t lay it off in a fight.

At the Fights looks like a terrific anthology. Virtually everything Heinz wrote (including co-authoring M*A*S*H) is terrific.

Have a good read.

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NPR Anchor Doesn’t Know Boston

All Things Considered’s Independence Day edition featured an excellent piece about The Songs That Make You Proud Of Your Country.

(No surprise, The Boss was the boss of them all, with not just “Born in the USA” but “Rosalita” as well.)

Just one quibble:

Introducing Marvin Gaye’s performance of the Star Spangled Banner at the 1983 NBA All Star Game, ATC host Michele Norris said “Never have so many women cheered so wildly for the national anthem.”

Obviously, she’s never been at a Boston Bruins playoff game.

Regardless, the great Marvin Gaye’s anthem:

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Whiteyrama: Threatened Journalists Edition (II)

Throw another reporter on the barbie:

The hardworking staff has been tracking the local journalists who were threatened with bodily harm by Whitey Bulger. (We previously set the over-under at 14, also known as a Whitey’s Dozen.)

New addition, from Monday’s Boston Globe:

Paul Corsetti, the late Boston Herald crime reporter, carried a licensed gun after a confrontation he said he had with Whitey Bulger in a bar during which the mobster threatened to kill him.

More examples please, splendid readers.

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First The NYT Co. Sells The Red Sox, Then The Declaration Of Independence

A Fourth of July Twofer:

As the hardworking staff noted last week, the cash-strapped New York Times Co. unloaded half its interest in the Boston Red Sox for a sizable profit.

Now this, from The New York Times Store:

OWN THIS NATIONAL TREASURE

ORIGINAL JULY 1776 DECLARATION OF INDEPENDENCE BROADSIDE

The New York Times Store, in collaboration with The Caren Archive, is proud to offer one of the most important documents in American history.


This rare version of the Declaration of Independence was actually printed before the founding fathers signed their historic manuscript in Philadelphia.

This extraordinary antique broadside was printed between July 13-15, 1776, in Salem, Mass., by Ezekiel Russell.  Such large printed documents in the 18th century were used to communicate the most spectacular news.

Only six copies of this original are known to exist and four of them are already in public institutions.

Even the Library of Congress does not own this rare printing of the Declaration of Independence.

Measuring 13 ¾” x 16 ¾”, it is in excellent condition because it was printed on handmade rag paper, not acidic wood pulp.

Every single letter was handmade and handset type.

From March through June of this year, this very Declaration of Independence was on display at the renowned National Constitution Center in Philadelphia.

Price: $1.6 million

Seriously.

CNN has this interview with Jim Mones, Director of The New York Times Photo Archives and The New York Times Store.

Sign of the (New York) Times: There’s more to come.

Mones to CNN:

This is the first in a series of one-of-a-kind historical treasures we’re selling in The New York Times Store.  We have found that the Store attracts many collectors and history lovers, so we’re launching a collection of rarities – the best of the best.

So – from recording history to peddling history. Long strange trip, eh?

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Andrew Ferguson Boldly Goes Where None Of Us Want To: 21 Newt Gingrich Books

This Sunday’s New York Times Magazine features some public-service journalism from Weekly Standard senior editor (high keening liberal outcries here) Andrew Ferguson.

To wit:

What Does Newt Gingrich Know?

Let’s consult the literature — all 21 books by the self-proclaimed ideas man of politics. (Gingrich cites 23 books on his Web site. We are not counting the Contract With America or the coffee-table book “Ronald Reagan: Rendezvous With Destiny.”)

This is a humanitarian effort of Madonna-esque proportions: Ferguson has read the entire Gingrich canon and summarized it so we don’t have to undertake that essential task for ourselves.

Excellent!

(Since Gingrich is a Republican presidential neverbe – see also: Herman Cain, Ron Paul, Rick Santorum, and Buddy Roemer for God’s sake – we really should understand what standards the GOP is applying to its White House candidates.)

Ferguson’s overture:

The books taken together are evidence of mental exertions unimaginable in any other contemporary politician. Professorial affectations are not high on the list of tactics candidates like to use in this age of galloping populism. Within the politico-journalistic combine, Gingrich’s status as an intellectual is accepted as an article of faith — something that everybody just assumes to be true, like man-made climate change or Barack Obama’s stratospheric I.Q.

But mostly Ferguson focuses on Gingrich’s Potemkin policy proposals:

The ultimate problem with Gingrich’s firehose approach to idea-generation wasn’t the ideological cast of the ideas but their practicality. To pluck a couple of trivial examples from the scores of proposals he offers in “To Renew America”: “We should work with every recovery program to develop low-cost detoxification programs.” Terrific, but who’s the “we,” and what would the “work” entail, and how would the cost be lowered? Before you can ask the question, Gingrich has rushed ahead. Because “we need to know more about the environment,” we should “develop a worldwide biological inventory.” Excellent idea, for all I know, but administered how? Paid for by whom? Gingrich’s vagueness was always a problem, but the books show something more: a near-total lack of interest in the political implementation of his grand ideas — a lack of interest, finally, in politics at its most mundane and consequential level.

Which mirrors the general public’s lack of interest in Gingrich at his most mundane and inconsequential level.

Farewell, Newt – we hardly wanted to know ye.

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Nadal Just Can’t Beat This Guy (II)

This is getting downright depressing for Rafael Nadal. As the hardworking staff has noted before, Novak Djokovich has Nadal’s number and at this point is so far inside Nadal’s head he should be paying condo fees.

Via Bloomberg:

Djokovic Beats Nadal for First Wimbledon Title

Novak Djokovic beat Rafael Nadal for his first Wimbledon championship, crowning his rise to the No. 1 ranking in tennis.

Djokovic won 6-4, 6-1, 1-6, 6-3 on Centre Court of the All England Club in London to push his record for the year to 48-1.

The Serb will take over the top spot on the ATP World Tour tomorrow. Nadal, a 10-time major champion, had been No. 1 since beating Roger Federer of Switzerland for last year’s French Open title.

The 24-year-old Djokovic is the first player other than Nadal or Federer to hold the top ranking since Andy Roddick of the U.S. in February 2004.

Djokovic came up bigger on the big points and was steadier in the long rallies. He’s not only a more consistent ball-striker than Nadal, he’s also more aggressive, more creative, and mentally tougher than the now-No. 2 player.

Today’s win makes it five in a row for Djokovic. He’s now officially Kryptonite to the Splendid Spaniard.

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LeBrawn James Dunks! On A Kid!

As if he wasn’t already enough of a professional asslete, LeBron James has just submitted this performance (via Deadspin – tip o’ the pixel to Christian A.):

LeBron James Dunks On Small Child To Stay Alive In Casual Game Of Knockout

The incriminating video:

Even worse than LameBrain’s knockdown is the guy laughing idiotically in its aftermath.

Apparently, “No Ring” James is contagious.

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The Yin & Yang Of Michele Bachmann

Hey, kids! Want some fun activities for a rainy afternoon? Try this swell game:

Compare and contrast (in clear, idiomatic English) 1) the current Weekly Standard’s lover – sorry, cover – story and 2) Matt Taibbi’s snarky (if journalistically suspect) Rolling Stone feature about the GOP’s new It Girl, Rep. Michele Bachmann (R-Founding Mother). 

It’s like they’re profiling two different people!

CO Starter Kit (pat. pending)

RS headline:

Michele Bachmann’s Holy War

WS headline:

Queen of the Tea Party

RS graphic:

WS graphic:

RS nut (so to speak) graf:

Close your eyes, take a deep breath, and, as you consider the career and future presidential prospects of an incredible American phenomenon named Michele Bachmann, do one more thing. Don’t laugh.

It may be the hardest thing you ever do, for Michele Bachmann is almost certainly the funniest thing that has ever happened to American presidential politics. Fans of obscure 1970s television may remember a short-lived children’s show called Far Out Space Nuts, in which a pair of dimwitted NASA repairmen, one of whom is played by Bob (Gilligan) Denver, accidentally send themselves into space by pressing “launch” instead of “lunch” inside a capsule they were fixing at Cape Canaveral. This plot device roughly approximates the political and cultural mechanism that is sending Michele Bachmann hurtling in the direction of the Oval Office.

WS nut graf:

 Bachmann is a far more serious candidate for the Republican nomination than her reputation would suggest. She’s a talented fundraiser who raised $13.5 million for her 2010 reelection campaign. She’s a television star who appropriately tailors her message to her audience. Her combativeness will delight conservatives eager to fight Barack Obama. Her movement credentials—she founded the House Tea Party Caucus—put her at the cutting edge of right-wing politics. And in a primary campaign where authenticity counts, no other candidate has Bachmann’s unique history: an Iowa native who put herself through law school, raised her five children and took in 23 foster children, and has never lost an election for state or federal office.

It’s all yours from there.

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