Author Archives: Campaign Outsider

Brut Force Marketing

Lots of branded content emphasizes the latter over the former (see the late, unlamented Bud.tv or Mountain Dew’s Dew Tours). No so the Brut News Network at facebook.com/Brut. From MediaPost’s Marketing Daily: “We believe that young, male-focused online content is a burgeoning market,” says Marc … Continue reading

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Let The $4 Billion Rumpus Begin!

The over-under for 2012 U.S. campaign spending has officially risen to $4 billion. Some early volleys:     More to come, the Boston Globe reports: Joe Miller, a former US Senate candidate from Alaska, has been spending his days in his … Continue reading

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Heinz Sight Is 20-20

From our Late to the Party desk: The hardworking staff finally read the New York Times review of At the Fights: American Writers on Boxing (co-edited by redoubtable local scribe George Kimball). The anthology includes pretty much everyone you’d expect, … Continue reading

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NPR Anchor Doesn’t Know Boston

All Things Considered’s Independence Day edition featured an excellent piece about The Songs That Make You Proud Of Your Country. (No surprise, The Boss was the boss of them all, with not just “Born in the USA” but “Rosalita” as … Continue reading

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Whiteyrama: Threatened Journalists Edition (II)

Throw another reporter on the barbie: The hardworking staff has been tracking the local journalists who were threatened with bodily harm by Whitey Bulger. (We previously set the over-under at 14, also known as a Whitey’s Dozen.) New addition, from … Continue reading

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First The NYT Co. Sells The Red Sox, Then The Declaration Of Independence

A Fourth of July Twofer: As the hardworking staff noted last week, the cash-strapped New York Times Co. unloaded half its interest in the Boston Red Sox for a sizable profit. Now this, from The New York Times Store: OWN THIS NATIONAL … Continue reading

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Andrew Ferguson Boldly Goes Where None Of Us Want To: 21 Newt Gingrich Books

This Sunday’s New York Times Magazine features some public-service journalism from Weekly Standard senior editor (high keening liberal outcries here) Andrew Ferguson. To wit: What Does Newt Gingrich Know? Let’s consult the literature — all 21 books by the self-proclaimed ideas … Continue reading

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Nadal Just Can’t Beat This Guy (II)

This is getting downright depressing for Rafael Nadal. As the hardworking staff has noted before, Novak Djokovich has Nadal’s number and at this point is so far inside Nadal’s head he should be paying condo fees. Via Bloomberg: Djokovic Beats … Continue reading

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LeBrawn James Dunks! On A Kid!

As if he wasn’t already enough of a professional asslete, LeBron James has just submitted this performance (via Deadspin – tip o’ the pixel to Christian A.): LeBron James Dunks On Small Child To Stay Alive In Casual Game Of Knockout The … Continue reading

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The Yin & Yang Of Michele Bachmann

Hey, kids! Want some fun activities for a rainy afternoon? Try this swell game: Compare and contrast (in clear, idiomatic English) 1) the current Weekly Standard’s lover – sorry, cover – story and 2) Matt Taibbi’s snarky (if journalistically suspect) … Continue reading

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