The new exhibition JFK 100: Milestones and Mementos at the John F. Kennedy Presidential Library and Museum will no doubt get some rocket-fueled promotion in the coming weeks, but its marketing campaign has sort of blown up on the launch pad.

That’s because the JFK Library chose not to blast off with a full-page ad in one of the local dailies, but in yesterday’s Wall Street Journal.

Call us provincial, but shouldn’t that ad have run first in the Boston Globe or – God forbid –  the Boston Herald?

C’mon, JFKniks: Think lunar, buy local, no?