In a variation on the old Does Macy’s Tell Gimbel’s? question, the Globe is telling on the Herald – and vice versa.
From Wednesday’s Boston Globe:
Globe circulation continues climb
Paid digital subscriptions rise nearly 50%
Paid circulation at The Boston Globe continues to climb on the strength of digital subscriptions, which shot up by almost 50 percent in six months, according to figures released Tuesday by the Alliance for Audited Media.
The Globe’s weekday circulation, which includes print readership and digital subscriptions, was 245,572 during the six-month period ended in March — the highest since 2009 and 8.9 percent higher than figures for the same period a year earlier. Sunday circulation rose 4.6 percent to 382,452.
But amid the good news, the bad:
The Boston Herald, which charges for an electronic replica of its print edition but offers free access to its website, reported 9,810 weekday digital subscriptions and total circulation of 95,929, an overall decline of 11.6 percent.
The Herald’s Sunday circulation fell 10.8 percent to 73,043.
The Herald did not respond to a request for comment.
Not only that, the Herald did not report its precipitous circulation decline . . .
Read the rest at It’s Good to Live in a Two-Daily Town.
Campaign Outsider 
FYI, the broadsheet has, in the last couple of weeks, begun posting new sports stories to the paid site, and not on Boston.com. This is drawing bitter comments from, interestingly, the usual gang of RW posters who bombard that site daily — but don’t go to the paid site. So apparently the same people who won’t pay for the Globe (which they hate) won’t pay for the Herald (which they like.) Suggesting…
Thanks, Mick. All true to form, eh?
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