Last year we introduced “[a] new feature tracking individuals who buy full-page ads in the Times, several of whom the hardworking staff has noted before but is too lazy to look up right now.”
Today we have a repeat customer: Norman Lizt, who, according to an Atlanta Constitution blog, “says he pulls in ‘close to eight figures annually’ and has built a substantial net worth as a sole, private equity investor. He says he also employs a half-dozen people and contributes to charities.”
Lizt fashions himself Fat Cat in La Jolla and ran this full-page ad in yesterday’s Times:
You might well ask: Why would anyone drop six figures on a Times ad that no one but the hardworking staff will notice?
Ask Norman.
Campaign Outsider 
Just taking a stab at it: Over super one night, Normie and the missus were bemoaning the financial plight of the news industry.Take out a full-page ad in NYT, topic no matter. She came up with some text and pics about saving bats from the nasty white-nose affliction. But they settled on his idea because it might comfort the remaining unwashed of the OWS?
Sounds reasonable to me, Mike.
Hmm, I hear it more as her saying, “You’re RIGHT, dear — you should tell everyone.”