Out of apparently nowhere, this ad appeared on the back page of Thursday’s Boston Globe G section:
Local ad agency Connelly Partners seems to have pegged its image to what it doesn’t achieve. (Latest loss the hardsearching staff could find here.) From the agency’s blog:
Truth in advertising. An interesting gambit.
And an interesting poem by Andrea Cohen:
Love that.
Campaign Outsider 
Good to see you have taken a break from the usual compare/contrast of the Globe vs the Herald–we were getting a little concerned about your “fixation”!
Hey, someone has to keep score on the local dailies, Bill. Just doing my bit.
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As someone that actually hires an advertising agency, as opposed to analyzing intent, I find the Connelly Ads refreshing. Not to lapse into social commentary but these are refreshingly self-deprecating, witty and non-traditional – coming at time when agencies are all too often lionized for churning out mindless drivel.