The Obama campaign is trying to rekindle the wildfire youth movement that helped spark his 2008 presidential win.

From Politico’s Morning Score:

OBAMA WANTS KIDS TO TAKE PHOTOS OF THEIR HANDS: The reelect is launching “For All,” a new initiative designed to gin up turnout of 18 to 29 year olds. It asks supporters to write on their hand “what progress means for them,” take a photo of it and then post it on Instagram with the hashtag #forall. They are getting the ball rolling with photos of Jessica Alba and a pair of Obama supporters. In conjunction, they are going on the radio with a 1-minute ad urging young people to register so they can vote: http://goo.gl/S5hUj. Here’s the Jessica Alba photo: http://goo.gl/NjbQH.

The radio spot:

The commercial urges young people to register to vote at vote.barackobama.com, where they will find . . . nothing – because the site doesn’t seem to exist, as far as the hardclicking staff can determine.

But with a little digging the youngsters might stumble onto gottaregister.com, where they could register to vote.

Tumble that, little dudes.