For the past few years Beltway Golden Boy Mike Allen has been selling text ads embedded in his daily tipsheet, Politico Playbook.

But now he’s gone even further – here’s how today’s edition of Playbook begins:

Then you get the English version of the above:

It’s one thing to rent out space within your editorial content. It’s quite another to pimp out the content itself.

A tip for you, Mike: You might want to avoid that kind of entangling alliance. Short-term monetary gain, long-term credibility loss.