New York Times chinstroker Thomas L. Friedman, CEO of the Flat World Society (and bête noire of Crazy Train engineer Matt Taibbi), has a real headscratcher in Sunday’s Times about Michael Sandel’s What Money Can’t Buy: The Moral Limits of Markets:

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PORING through Harvard philosopher Michael Sandel’s new book, “What Money Can’t Buy: The Moral Limits of Markets,” I found myself over and over again turning pages and saying, “I had no idea.”

I had no idea that in the year 2000, as Sandel notes, “a Russian rocket emblazoned with a giant Pizza Hut logo carried advertising into outer space,” or that in 2001, the British novelist Fay Weldon wrote a book commissioned by the jewelry company Bulgari and that, in exchange for payment, “the author agreed to mention Bulgari jewelry in the novel at least a dozen times.”

Which means Friedman doesn’t read his own newspaper, since the Times reported the Pizza Hut story here, and the Bulgari piece here.

As Bugs Bunny would undoubtedly say, What a maroon.