From the New York Times Sunday Style section:

STYLE

The Possessed column last Sunday, about a dermatologist and his yoga mat, misspelled his given name. He is Fredric Brandt, not Frederic.

Seriously? There’s a “Possessed” column? And it showcased a dermatologist’s yoga mat?

Seriously?

Not to mention the accompanying photograph:

Frankly, the hardworking staff is rethinking its Why The New York Times Is A Great Newspaper series.