Let The $4 Billion Rumpus Begin! (‘When The Going Gets Tough’ Edition)

In its frantic – and likely futile – campaign to flack the Obama administration’s American Jobs Act, the Democratic National Committee has launched another “Pass This Jobs Bill” TV spot (tip o’ the pixel: Politico).

NEW DNC TV AD, “Get Going” (30 seconds) – peppy male voiceover: “You know that saying, ‘When the going gets tough, the tough get going’? Well, America invented it. And we’ve gotta to get going right now. The president’s American Jobs Act creates jobs fixing roads and bridges. Helps small businesses that hire more workers. Fifteen hundred dollars more in your paycheck. It’s paid for. Ends tax breaks for the wealthiest. And closes corporate loopholes. Tell Congress: No more games. Pass the plan.”

 

Media buy: Col.: Denver … Fla.: Tampa, Orlando … Iowa: Des Moines … Nev.: Las Vegas … N.H.: Manchester … N.C.: Raleigh, Charlotte … Va.: Norfolk, Richmond, Roanoke, D.C. – all battleground states.

Prediction: BattleGround Zero effect.

 

 

 

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