As if you needed more Super Bowl pre-press, here’s Campaign Outsider’s clip ‘n’ save guide to Sunday’s adstravaganza:
Celebrity Sweepstakes
The glitterati bakeoff features Faith Hill in a Teleflora spot, Kim Kardashian shilling for Skechers, and a Best Buy ad with Justin Bieber and Ozzy Osbourne (the Missus is hoping he’ll bite Justin Bieber’s head off).
Scambits to Get: 1) Ads Rejected; 2) News Coverage
Yeah – like JesusHatesObama had $3 million if its ad got accepted.
Also deep-sixed: PETA, Ashley Madison, John 3:16, and the NFL Players Association.
Then again, they did get more than their money’s worth.
(Other rejects here, via The Daily Caller.)
The Usual Suspects
Bridgestone, E*Trade, GoDaddy, Pepsico, Universal, Disney, yawn.
See previews here (via – once again – The Daily Caller).
And have a super Super Bowl.
They reject the PETA commercial but accept the GoDaddy.com commercial? I don’t get that.