You can’t spit without hitting a Scott Brown wannabe these days.

Sunday Boston Globe headline:

In N.H., candidates test Brown formula

The front-page piece chronicles the efforts by four New Hampshire US Senate hopefuls to Brownify themselves. Nut graf:

In this hotly contested race to fill the Senate seat being vacated by Republican Judd Gregg, all four major Republican contenders are doing what they can to invoke the sensibility, style, and sheer name power of the Massachusetts Republican who defied predictions early this year and catapulted himself into office with an everyman campaign that won hearts across the state.

One wears a Brownesque barn jacket, another touts her regular-gal ride:

Kelly Ayotte, the former attorney general, has said on the campaign trail: “Watch out, Scott Brown! I can drive a truck with a snowplow on it!’’

Regular-guy reaction: How lame is that?

Chin-strokerati reaction:

“Candidates are donning the cloak, or barn jacket, that is Scott Brown,’’ said Wayne Lesperance, a political science professor at New England College in Henniker, N.H. “They see the Scott Brown formula as the formula that’s been successful.’’

Except it’s not a formula.

Scott Brown’s Excellent Adventure was a happy confluence of events, a dynamic rooted in a particular time and place. You can’t reproduce it and you can’t recreate it.

All the New Hampshire Brownnabes have done is adopt the outward trappings of it – which likely means they’re ignoring their particular time and place, thereby squandering the opportunity to create their own dynamic.

Questions for the Granite State Gang:

Do you have a camera-ready wife and an “American Idol” daughter? Is your opponent as tin-earred and ham-handed as Martha Coakley? Can you convincingly say, “This is not Judd Gregg’s seat. This is the people’s seat”?

I don’t know Scott Brown. I’m not a friend of Scott Brown.  But you New Hampshire candidates are no Scott Brown.