First it was Massachusetts Independent gubernatorial candidate Tim Cahill knocking off the aw-shucks-why-are-they-so-mean-to-me schtick that Scott Brown (R-Why Are They So Mean to Me?) used very effectively in his upset Senate run.
Cahill video (complete with Browniak sweater and kitchen counters) countering meanie ads from the Republican Governors Association:
Now comes Massachusetts GOP gubernatorial candidate Charlie Baker with a TV spot, as the Boston Globe reports, “introducing himself as a local guy in a gray T-shirt playing pickup basketball with his son.”
[Campaign Outsider Quibble®: They’re not actually playing “pickup basketball” – more like “one-on-one.”]
Regardless, the ad:
Another Brown ripoff.
See: Scott Brown challenges Barack Obama to a game of two-on-two.
Hey, Deval Patrick: What Can (Scott) Brown Do For You?
Campaign Outsider 
I see a Patrick playing basketball spot with Obama and Patrick dropping his g’s in speeches hovering on the horizon.
Shameless rip-offs are the staple of political expediency.
Since when is pick-up basketball defined as playing one-on-one with someone you live with?
What then, by extension, is a “pick-up joint”? With whom do you lob a “pick-up line”? When you give your wife that look in the living room are you “picking her up” before inviting her to check out your bedroom?
I’ve got a major quibble with you calling it only a minor quibble.
Baker’s misuse of the language of basketball makes his attempts at the common touch look thoroughly disingenuous. If Coakley said the same thing, Howie Carr would be raking her over the coals — or sweat-covered parquet floor.
I’m just thinking in the long term, Michael. There are things much more egregious on the horizon.