Welcome to the truly weird Cats Against Clay campaign:
Here’s a press release explaining at least part of it:
Cat owners across the U.S. are receiving a clear message from their resident felines: No more clay litter! The demand is the basis of a new campaign featuring the activities of a stealth Feline Rights organization, Cats Against Clay (C.A.C.). The campaign aims to educate humans that cats don’t like clay litter and will no longer tolerate it in their litter boxes . . .
On its Web site, the C.A.C. lists reasons for its members’ dislike of clay litter: “Doesn’t Taste Good, Has Harsh Chemicals, Is Dusty On Our Fur and Is Unnecessary Because Of A Better Alternative.”
The C.A.C. has a Wikipedia page, a manifesto, a collection of entertaining rants, a Twitter page, and a Facebook page.
It also has a signature graphic:
And it ran a $173,000 full-page ad in Thursday’s New York Times (an image of which – sorry – the lateworking staff at Campaign Outsider has been unable to locate).
Regardless, this is one hairball of a marketing effort.
Campaign Outsider 
I would love to send you a CAC t-shirt. Please forward me your address and what size you would like.
Thanks,
michelle Strain
My persian cat, Mia, is a supermodel. She request “no clay” in her contract.
I have a hard time believing this is serious.
I have an easy time saying it is. Not only that, I actually have a Cats Against Clay t-shirt with the slogan “Power to the Pawpulace” on the front.
Believe it. My CAC t-shirt arrived on Monday.
Cats rule!
Thought you might enjoy the next phase – seems that cats have driven the humans to march on Berkeley in support of the righteous cause.
http://www.youtube.com/watch?v=_yM2wC7NoO8
Thanks. Passing it on to the splendid readers of Campaign Outsider.