Saturday’s New York Times featured not a single full-page ad in its A Section until the last page – a house ad flacking the Times website vs. its Wall Street Journal counterpart.

Times ad headline:

Looking to reach

nearly twice the audience?

You’ve come to

the right Web site.

The ad then lists the Times’ web unique visitors (19,864,000) vs. the Journal’s (11,792,000).

All well and good, but the Saturday dead-tree edition of the Times still only featured 12 one-ninth-page advertisements.

Maybe the Journal is onto something with its new Metro section challenging the good grey lady.