A local PR agency is pushing the website Fashion Playtes:
[T]he first virtual design studio that empowers girls ages 6-12 to design and produce their very own clothing. The online platform let’s [sic] girls “play designer” and use their creativity to create custom clothes and accessories (complete with personalized labels featuring the name of their line) that are delivered within 3 weeks.
That’s just what we need: More evidence for the children of America that the world is their oyster with an R in every month (thank you, Philip Barry).
Campaign Outsider 
I think this is a great idea. It gives kids a creative outlet. It isn’t about pushing some clothing line of neo-streetwalker couture for 8-year-olds popularized by some Disney show.
Cool!