From our Defining APR Down desk:
Citibank (official slogan: Thanks, suckers!) is currently running a newspaper ad with the headline, “DREAM 1.01% BIGGER.”
The ad promotes the Citibank® Savings Plus Account, which offers a whopping 1.01% APY (Annual Percentage Yield – the new APR) if you dump $25,000 into it.
(Full disclosure: The hardworking staff’s checking account – not at Citibank, but might as well be – earned exactly $.02 last month. Go figure.)
So forget what Albert Einstein supposedly (according to snopes.com) said about compound interest being “the most powerful force in the universe.”
You don’t have to be a Mensa member to know how powerless compound interest is these days.
If it wasn’t for the safety of FDIC, and the convenience of checking and electronic payments, we would almost be better off stuffing the money in a mattress, or a hollowed out cabbage, for all the interest they pay us. I hope the banks are enjoying the cheap, nearly free access to all those funds they use for their investments.