Headline in Saturday’s Boston Globe Business section:

Classic jingle gets a tuneup

Having all but faded, catchy songs are calling consumers once again

True to its subject, the piece featured a number of catchy lines, but the best came from Robert Thompson, “a TV history and pop culture professor at Syracuse University.”

Thompson said, “A good jingle is like paying once for an advertising campaign and having it run in people’s heads until the day they die.’’

Excellent.

The one snappy quote the Globe story lacked was this classic ad industry assessment of jingles: “When you have nothing to say about your product, set it to music.”

Everybody, sing!