From our Strange Bedfellows Bureau:

The Boston Herald has become an underwriter at WGBH, the local public broadcaster that’s turned into a radio mixmaster with 89.7 FM going news/talk and WGBH’s classical programming going to 99.5 FM.

And now here’s the Boston Herald going all upscale in its WGBH underwriting credit:

We’re sponsored by you, our listeners, and by: The Boston Herald – comprehensive reporting and analysis of local and national news, business, sports, lifestyle, and much more.

The Boston Herald. Someone’s got to say it.

Well, WGBH has got to anyway.

But plug the Herald hoopla into the Campaign Outsider Translatron (pat. pending) and here’s what you get:

Comprehensive = Lively index to the Boston Globe

Reporting = See below

Analysis = Sandblasting/Sandbagging

And much more = The Official Wayback Machine comics page featuring Brenda Starr, Garfield, and Hagar the Horrible.

Horrible.

About that reporting thing. Here’s a sample of the Herald’s newshounding:

The brothers Brady

Experts: It’s up to parents to tame sibling rivalry

Like Shakespeare’s toxic tale of sibling rivalry “Richard III” – one brother heir to England’s throne; the other, a jealous cast-off – the two sons of Patriots [team stats] quarterback Tom Brady [stats] will likely inherit their famous father’s competitive streak.

Just to be clear: The Boston Herald was the first to report a sibling rivalry that has yet to exist.

Comprehensive reporting indeed.