Mad props to Boston Herald film critic James Verniere, whose rave review of “Julie & Julia” topped the blurbs in a full-page ad for the movie in Saturday’s New York Times.

According to Verniere, “‘Julie & Julia’ is the summer’s first edible blockbuster,” whatever that means.

Then again, the #2 blurb came from the remains of Rex Reed, whose approval can very often be the cinematic kiss of death.

Regardless, Jim – boffo!