Dylan Thomas Does Not Go Gentle Into That Bad Ad

Listen, the hardworking staff enjoys a literary allusion as much as the next person, assuming the next person isn’t James Wood.

But this ad in Thursday’s New York Times was just totally misconceived.

 

 

Right – so Dylan Thomas’s poem about fighting fiercely to stay alive as long as we can, that’s the perfect vehicle to sell lighting fixtures?

That’s messed up, yo.

Here’s the full text of the poem, via poets.org.

Do not go gentle into that good night

Do not go gentle into that good night,
Old age should burn and rave at close of day;
Rage, rage against the dying of the light.

Though wise men at their end know dark is right,
Because their words had forked no lightning they
Do not go gentle into that good night.

Good men, the last wave by, crying how bright
Their frail deeds might have danced in a green bay,
Rage, rage against the dying of the light.

Wild men who caught and sang the sun in flight,
And learn, too late, they grieved it on its way,
Do not go gentle into that good night.

Grave men, near death, who see with blinding sight
Blind eyes could blaze like meteors and be gay,
Rage, rage against the dying of the light.

And you, my father, there on the sad height,
Curse, bless, me now with your fierce tears, I pray.
Do not go gentle into that good night.
Rage, rage against the dying of the light.

While we’re on this topic, enough with the endless do not go gently constructions, as we groused  about several years ago.

Despite his writing five times, do not go gentle into that good night, the vast majority of allusions to Thomas’s poem use gently.

So we say:

Rage, rage against the dying of the right (word).

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2 Responses to Dylan Thomas Does Not Go Gentle Into That Bad Ad

  1. Doug Miller says:

    Indeed. I’m waiting for some advertising genius to push tangelos using the lyrics from “Strange Fruit.”

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