Google Cloud Reigns in New York Times Edvertising Mashup

It started out routinely enough with this New York Times Past Tense California special section last month.

 

 

It’s a fascinating pictorial journey through the Times California archives, but then comes the money (screen)shot on page 2.

 

Okay, so what we have here is a collaboration between the Times and Google – not all that unusual in this day and newspaper age. What is unusual is how aggressively the Times is flogging the project.

This triple-truck ad ran last Monday.

 

And this triple-truck ran yesterday.

 

Here’s the intro copy from the first ad page for those of you keeping score at home.

The introduction by Walter Mosely, the photographs with their annotated “metadata” on the back – it’s all extremely engrossing and very nicely done.

But the round robin of editorial-advertising-aditorial is just the sort of State of the Cuisinart Marketing our kissin’ cousins at Sneak Adtack have been tracking for years.

In the end, is there anything inherently compromising about the Times hooking up its Past Tense series with Google Cloud? Not really.

But is Google’s nose under the tent? Sure looks that way.

Advertisements
This entry was posted in Uncategorized and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s