New York Times Puts on the Blue – Sorry, Grey – Apron

As the hardworking staff has noted on multiple occasions, the New York Times has for the past several years been casting hither and yon for new sources of revenue.

Call the roll:

• The Times Journeys travel agency has offered adventures from Around the World by Private Jet: Cultures in Transformation (which came with considerable controversy) to  The Canyons of the Southwest, in Deep and in Depth (which did not)

• The Times Store features chotchkes ranging from custom birthday books to NYT coffee mugs. Representative ad:

• Also . . . Times Wine Club, Times Talks, Times School, Times Crosswords, everything but Times Tables.

So it’s no surprise that the Grey Lady has cooked up a new offering – Meal Kits, as presented in this full-page ad.

Given the widespread popularity of the Times Cooking app, this New York Times Cooking Meal Plan looks to be, yes, a recipe for success.

Campaign Outsider Sweepstakes: What will be the next thing the Times tries to monetize?  Best guesstimate will receive a dedicated post from the hardsweeping staff, which would, of course, be the dream of a lifetime for any of you splendid readers.

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4 Responses to New York Times Puts on the Blue – Sorry, Grey – Apron

  1. Carol O'Reilly says:

    The NYT Board game
    All of the other items can be part of the game plus headlines
    Makes a great gift for your bored friends!

  2. Bob Gardner says:

    I should be horrified, but I’m intrigued. They don’t seem to have one of those “get the first box almost free” deals that all their competitors have, though.

  3. Pingback: We Have a Winner in Our NYT Money-Making Sweepstakes! | Campaign Outsider

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