So rock band Pearl Jam finally extricated itself from a seven-album deal with Sony that took 15 years to fulfill and they wind up signing with . . . Target?
Here’s the TV spot promoting Pearl Jam’s new offering Backspacer, available “only at Target, or download it only on iTunes.”
A largely sympathetic NPR piece – Pearl Jam, Playing a Business Deal by Ear – reports:
Starting Sunday, Sept. 20, you can buy Backspacer on the Pearl Jam Web site, on iTunes, on Xbox’s Rock Band game, as a Verizon ringtone or at Target.
Some fans were startled by the partnership with a big-box retailer. They remember how the band used to rail against corporate interests — tearing down ad banners at concerts and fighting a losing battle with Ticketmaster over service charges. So Pearl Jam made a point of getting Target to agree that the 800-some members of the Coalition of Independent Music Stores could also sell Backspacer.
A helluva lot of good that’s going to do.
Look for Pearl Jam Preserves soon at a Target near you. I’m guessing raspberry will sell best.