Tag Archives: The Guardian

Welcome to the 2016 Billion-Dollar Digital Adlection

If the 2004 presidential campaign was the Internet Election, and the 2008 campaign was the Social Media Election, and the 2012 campaign was the Twitter Election, then the 2016 presidential campaign is the Digital Ad Election. From USA Today: TV, … Continue reading

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These Are the Saddest of Possible Words: Rafa to Rahfa! to Feh

With apologies to Franklin Pierce Adams In the swift decline and fall of Rafael Nadal, this was the worst. Last year he was Number One in the world. Last night he was just numb. In his third-round U.S. Open match with … Continue reading

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Evaluating E-Cigarettes Is a Drag

Splendid readers! The hardlysmoking staff could use your help in sorting this headscratcher out. Over the past several days we’ve encountered two radically different reports on the relative merits/hazards of electronic cigarettes, and we can’t quite figure out which one is right. Or if both … Continue reading

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In Apple Music Rumpus, Maybe Taylor Swift ISN’T All That and a Bag of Clips

Music maven Taylor Swift is getting all kinds of kudos for taking a bite out of Apple Music’s effort to strong-arm independent labels into getting no royalties for the new streaming service’s trial period. But maybe she didn’t do it alone. … Continue reading

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Round Midnight at the Global Worldwide Headquarters (‘Extravagant’ Anita O’Day Edition)

The hardworking staff has always had a thing for the great Anita O’Day. (She chose that stage name because it was pig Latin for “dough,” which is what she wanted to make.) And lately we’ve been hitting Replay on her … Continue reading

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On Second Thought, To Ello with Them

For several weeks now, the hardhoping staff has been yearning for a smile from Ello, the Mean Girl of Social Media. But . . . nothing. Then, this (via MediaPost): Interest in Ello Craters Well, that didn’t take long. The new … Continue reading

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Scott Brown Is So Phony, Even His Ads Are Faked

Accidental Sen. Scott Brown (R-Elsewhere) has always struck us as a manufactured item, and his latest ad in the 2014 New Hampshire Senate rumpus only cements that impression. From BuzzFeed‘s Dorsey Shaw: Scott Brown’s Campaign Ads Feature Green Screened Stock Footage … Continue reading

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The Sneak in Review: The Future of Native Advertising Is . . .

Once around the park, James, and don’t spare the sources! It’s all-native-all-the-time in the ad biz nowadays, with everyone – marketers and news media alike – jumping on the ads-in-sheep’s-clothing bandwagon. Exhibit Umpteen (via MediaPost’s Online Publishing Insider): 2013 will be … Continue reading

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Our ‘Beat the Press Party’ Bakeoff (One Town, Two Different Places Edition)

The Great Boston MediaWatch Dogfight this week provides another episode in our long-running One Town, Two Different Places mediadrama. Boston Herald’s underdog Press Party featured this: On Press Party this week we talk about why the media’s attention was so focused … Continue reading

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Big Branding Opportunity For Pope Francis

Lots of shoutouts for the interview Pope Francis gave to Italian Jesuit journal Civiltà Cattolica this week, including this piece from Friday’s Wall Street Journal front page. Pope Warns Church Focusing Too Much on Gays, Abortion Francis Sets Out Vision … Continue reading

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