Tag Archives: The Atlantic

College Parents: You Have GOT to Read This Atlantic Piece

The current edition of The Atlantic features a staggering cover piece by Caitlin Flanagan on the uses and abuses of college frats. The Dark Power of Fraternities A yearlong investigation of Greek houses reveals their endemic, lurid, and sometimes tragic problems—and … Continue reading

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Rhonda Roland Shearer Responds

Yesterday the hardtracking staff at Sneak Adtack wrote this about some awards handed out by author and publisher Rhonda Roland Shearer’s current iMediaEthics.org website, and in the process mentioned her 2002 dustup with William Langewiesche, author ofAmerican Ground: Unbuilding the World Trade Center. Here’s Ms. Shearer’s … Continue reading

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Apparently ‘Ethical Native Advertising’ Is Not an Oxymoron

The hardtracking staff at Sneak Adtack rarely has anything good to say about native advertising, those ads in sheep’s clothing that trick out marketing material as editorial content. But here’s the exception that proves the rule. From FishbowlNY: Daily News Secretary … Continue reading

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NYT’s David Carr Catches Up To Sneak Adtack

The hardtracking staff yields to no man in its admiration for New York Times media critic David Carr, whose columns are invariably insightful and informative. Regarding his piece in Monday’s Times, though – frankly, we were there first. But Carr did a nice … Continue reading

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Getting Restless About Native Advertising

Turns out it’s not just the hardtracking staff that thinks native advertising is a menace to editorial integrity. Exhibit A This piece headlined “What the Atlantic learned from Scientology: native advertising is harder for news brands” in the aptly named paidContent: At an ad … Continue reading

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Globe (Almost) Catches Up To Campaign Outsider Re: ‘Saggy Pants’ Nags

Today’s Boston Globe features this story Metro Page One: Alliance cracks down on teens’ sagging pants Cable TV ad campaign seeks to discourage the rogue fashion If there is a look that defines hip-hop, then 13-year-old David Dollar Montana has … Continue reading

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BuzzFeed Makes Branded Content Even Sneakier

From our Native Advertising Goes Ever More Native desk  Lately the hardtracking staff has tried to be on branded content like Brown on Williamson, but as fast as we can write them up, the journo-marketing complex has gotten more, well, complex. Among … Continue reading

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The Search For The Black Mental Health Alliance Of Massachusetts

As the hardworking staff noted yesterday, there’s been something of a web kerfuffle over the Saggy Pants Video released on Tuesday by the Black Mental Health Alliance of Massachusetts. In addition to The Atlantic, Mediaite, the National Review Online and … Continue reading

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The Winter Of Our This Content

Branded content – the packaging of marketing material as editorial or entertainment content – is all the rage these days, although no one’s very angry about it. From Advertising Age: Solving the Content Creation Conundrum More Spending Is Flowing Toward Content … Continue reading

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The Atlantic’s ‘Native Advertising’ For Church Of Scientology Leads To Branded Discontent

This was bound to happen. “Native advertising” – marketing material tricked out as editorial content – is all the rage these days, as the hardtracking staff has noted on numerous occasions. And media organizations have been entirely complicit in mainstreaming this form … Continue reading

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