Tag Archives: Stuart Elliott

Vanity Fair – or Foul? – in Native Advertising Launch

Say hello to yet another mainstream publisher that’s gone native (advertising). From today’s New York Times: A Message That Tries to Blend In AS Madison Avenue continues debating the pros and cons of a hot trend in marketing known as native … Continue reading

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Our 2013 ‘State of the Cuisinart Marketing’ Address

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading

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Renuzit Sprays Branded Content: ‘Romancing The Joan’

New York Times ad critic Stuart (Stockholm Syndrome) Elliott gave yet another pass to a stealth marketing campaign, this time in Tuesday’s edition of the paper. A Soft Sell for Air Fresheners, With Joan Rivers in Reality Show Spoofs CAN a frank, … Continue reading

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Let The Super Bowl Adstravaganza Begin! (Gildan Apparel Edition)

New York Times stalwart ad critic Stuart Elliott weighed in with this report yesterday: Early Kickoff for Marketers at Super Bowl ADVERTISERS got an early start this year on Christmas, as holiday ads began appearing in mid-October. The front-running is … Continue reading

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New York Times, Audit Thyself

From our NYT: All the News That We See Fit desk Thursday’s New York Times Business section features this piece from ad maven Stuart Elliott: Renaming the Circulation Overseer AN organization devoted to the data and decimal points of audits … Continue reading

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A Tweet New Advertising Gambit

Consumer-generated ads are so last Super Bowl. (See Pepsi Max and Doritos spots from version XLV.) Trending now are social-network-fueled ads. Thursday New York Times report: Chobani, Greek Yogurt Leader, Lets Its Fans Tell the Story THE leading brand in a … Continue reading

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