Tag Archives: Stuart Elliott

Let The Super Bowl Adstravaganza Begin! (Gildan Apparel Edition)

New York Times stalwart ad critic Stuart Elliott weighed in with this report yesterday: Early Kickoff for Marketers at Super Bowl ADVERTISERS got an early start this year on Christmas, as holiday ads began appearing in mid-October. The front-running is … Continue reading

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New York Times, Audit Thyself

From our NYT: All the News That We See Fit desk Thursday’s New York Times Business section features this piece from ad maven Stuart Elliott: Renaming the Circulation Overseer AN organization devoted to the data and decimal points of audits … Continue reading

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A Tweet New Advertising Gambit

Consumer-generated ads are so last Super Bowl. (See Pepsi Max and Doritos spots from version XLV.) Trending now are social-network-fueled ads. Thursday New York Times report: Chobani, Greek Yogurt Leader, Lets Its Fans Tell the Story THE leading brand in a … Continue reading

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