Tag Archives: Sneak ADtack

Chrysler Drives Stealth Marketing ’24’/7

Jack is back!   Version 6.0 of Fox’s fabulously successful series 24 premiered on Monday, and you can count on uber-sponsor Chrysler Motors to rev its ad engine in any number of ways throughout the season. From MediaPost . . . Read … Continue reading

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Tucson Magazine Publisher: We’re the Beck-and-Call Girl of Our Advertisers

The hardtracking staff realizes that times are hard for media outlets these days, but this seems a bit much. From the redoubtable Jim Romenesko: NEWSPAPER COMPANY: OUR CUSTOMER IS THE ADVERTISER, NOT THE READER Why Mark Evans refused to work … Continue reading

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Publishers, Rejoice! New Study Says Native Ads Are Good for You!

For all those folks who believe people have a right to know when they’re being advertised to (and by all those folks, of course, we mean the hardtracking staff), this will come as unwelcome news. From Caroline O’Donovan’s piece at … Continue reading

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Stop the Presses! Two People Actually Object to Stealth Marketing!

Two people other than the hardtracking staff, that is. As our kissin’ cousins at Two-Daily Town noted last week, Boston Red Sox huckster – sorry, slugger – David Ortiz used the President of the United States as a prop for … Continue reading

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Fallon Gone (Native Advertising Edition)

Since its NBC debut 60 years ago, The Tonight Show has featured more plugs than Joe Biden’s head. But the recent introduction of GE’s Fallonvention showcase represents a new low for the late night icon. From Digiday: GE takes a … Continue reading

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The Sneak in Review: What’s Brewing in StealthWorld

Once around the park, James, and don’t spare the sources! Native formats will take over digital channels this year, according to J.P. Morgan analysts. That means ads in sheep’s clothing will dominate the digital flock. So let’s call the roll of some … Continue reading

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‘Cougar Town’ Turns into Target Town

The walls keep tumbling down. In the beginning, there was product placement. Then came product integration. Now? Now comes – what should we call this? –  product domination. From the New York Times: Like That Vase on the TV? Click Your Phone to … Continue reading

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WSJ Makes ‘Faustian Pact’ with Native Advertising

Apparently there’s no resisting the allure of native advertising these days. The latest converts to ads in sheep’s clothing? USA Today and the Wall Street Journal. The latter’s surrender is the more interesting of the two, given the low opinion of native … Continue reading

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Washington Post Opens the Kimono for Stealth Marketers

As stealth marketing – a.k.a. native advertising, branded content, sponsored posts, brand journalism, blah blah blah – has wormed its way into both online publications and mainstream media outlets (it’s all here, if you want to get technical about it), publishers … Continue reading

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