Tag Archives: Sneak ADtack

Journalists Screwed Twice by Native Advertisers

So it’s not bad enough that native advertising – those ads in sheep’s clothing tricked out to look like editorial content – is slowly chipping away at the authority and credibility of real journalism. Now it’s also chipping away at … Continue reading

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Prediction: Native Advertising Will Eat the Net

Well that didn’t take long, did it? Via MediaPost: Native Advertising Predicted To Dominate Digital In 2014 Say goodbye to the stigma associated with native advertising. Following The New York Times’ official embrace of the once-controversial ad format, J.P. Morgan is predicting … Continue reading

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Rhonda Roland Shearer Responds

Yesterday the hardtracking staff at Sneak Adtack wrote this about some awards handed out by author and publisher Rhonda Roland Shearer’s current iMediaEthics.org website, and in the process mentioned her 2002 dustup with William Langewiesche, author ofAmerican Ground: Unbuilding the World Trade Center. Here’s Ms. Shearer’s … Continue reading

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Apparently ‘Ethical Native Advertising’ Is Not an Oxymoron

The hardtracking staff at Sneak Adtack rarely has anything good to say about native advertising, those ads in sheep’s clothing that trick out marketing material as editorial content. But here’s the exception that proves the rule. From FishbowlNY: Daily News Secretary … Continue reading

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Sign o’ the Time: Everything for Sale at Newsweekly

The Boston Sunday Globe featured this full-page ad on A12 yesterday. Two things, for starters: 1) The whole Time Dealer of the Year Awards looks suspiciously like a pay-for-play scheme. 2) There is no this: At least not outside the … Continue reading

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Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous

Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped  Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading

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Public Editor Brands NYT’s Branded Content a ‘Delicate Balance’

As the hardtracking staff previously noted, the New York Times has been preparing to jump into the native advertising pool along with the rest of the sink-or-swim set. According to Advertising Age, the recently installed Times executive VP of advertising, Meredith Kopit … Continue reading

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Mike Allen Takes Capital Playbook To Dark Side

Fact #1 (via Adweek): Politico’s Allbritton Buys Capital New York The subscription approach to news is getting a significant boost, with Politico owner Robert Allbritton buying Capital New York with an eye on applying Politico’s business model to the online news site. Allbritton plans … Continue reading

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Mark Zuckerberg Thinks You’re A Faceshnook (Timeline Life Events Edition)

Mark (Data)Suckahberg is at it again, urging users to give Facebook more grist for the marketing mill. From AllFacebook . . . Read the rest at Sneak Adtack.

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Vanity Fair – or Foul? – in Native Advertising Launch

Say hello to yet another mainstream publisher that’s gone native (advertising). From today’s New York Times: A Message That Tries to Blend In AS Madison Avenue continues debating the pros and cons of a hot trend in marketing known as native … Continue reading

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