Tag Archives: Sneak ADtack

The Sneak in Review: What’s Brewing in StealthWorld

Once around the park, James, and don’t spare the sources! Native formats will take over digital channels this year, according to J.P. Morgan analysts. That means ads in sheep’s clothing will dominate the digital flock. So let’s call the roll of some … Continue reading

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‘Cougar Town’ Turns into Target Town

The walls keep tumbling down. In the beginning, there was product placement. Then came product integration. Now? Now comes – what should we call this? –  product domination. From the New York Times: Like That Vase on the TV? Click Your Phone to … Continue reading

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WSJ Makes ‘Faustian Pact’ with Native Advertising

Apparently there’s no resisting the allure of native advertising these days. The latest converts to ads in sheep’s clothing? USA Today and the Wall Street Journal. The latter’s surrender is the more interesting of the two, given the low opinion of native … Continue reading

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Washington Post Opens the Kimono for Stealth Marketers

As stealth marketing – a.k.a. native advertising, branded content, sponsored posts, brand journalism, blah blah blah – has wormed its way into both online publications and mainstream media outlets (it’s all here, if you want to get technical about it), publishers … Continue reading

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The Sneak in Review: The Future of Native Advertising Is . . .

Once around the park, James, and don’t spare the sources! It’s all-native-all-the-time in the ad biz nowadays, with everyone – marketers and news media alike – jumping on the ads-in-sheep’s-clothing bandwagon. Exhibit Umpteen (via MediaPost’s Online Publishing Insider): 2013 will be … Continue reading

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Ellen DeGeneres Is a Super Joke

The hardtracking staff knows the corn is off the cob as regards the stealth marketing racket, but this segment last week on The Ellen DeGeneres Show – which previewed her Super Bowl ad for Beats by Dre – really crossed … Continue reading

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Chipotle Chips Away at Advertising/Entertainment Separation

It’s the latest episode in advertainment. Chipotle Mexican Grill will soon release Farmed and Dangerous,  a “four-part comedy series on the TV-streaming service Hulu that takes a satirical look at industrial-scale farming,” according to a New York Times report.   “Farmed and Dangerous,” billed … Continue reading

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The Sneak in Review: Native (Advertising) Intelligence

The Reading Room at the Global Worldwide Headquarters of Sneak Adtack is starting to fill up, so the hardtracking staff is offloading these ads ‘n’ ends. Start with this piece from the New York Times: Promoting Its Own Products, a Magazine … Continue reading

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Journalists Screwed Twice by Native Advertisers

So it’s not bad enough that native advertising – those ads in sheep’s clothing tricked out to look like editorial content – is slowly chipping away at the authority and credibility of real journalism. Now it’s also chipping away at … Continue reading

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Prediction: Native Advertising Will Eat the Net

Well that didn’t take long, did it? Via MediaPost: Native Advertising Predicted To Dominate Digital In 2014 Say goodbye to the stigma associated with native advertising. Following The New York Times’ official embrace of the once-controversial ad format, J.P. Morgan is predicting … Continue reading

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