Tag Archives: Sneak ADtack

FTC Cracks Down on Native Advertising

Lately, the Federal Trade Commission has been acting all kinds of feisty. First it busted two app developers for using “persistent identifiers” to collect kids’ information for targeted advertising. The FTC has also fielded two complaint about the YouTube Kids … Continue reading

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Grey Lady Goes All the Way with Native Ads

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting ads – a Times print … Continue reading

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Public Editor Spanks NYT Over Native Ads

New York Times Public Editor Margaret Sullivan has been admirably diligent about tracking the paper’s increased reliance on native advertising to boost its digital ad revenues. And Sullivan’s latest post is especially diligent. As Print Fades, Part 4: Native Advertising … Continue reading

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The Times (New York and Financial) They Are A Changin’

Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading

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Conflict of Interest at Politico Massachusetts Playbook (II)

Well the hardworking staff wandered into a bit of a quagmire yesterday when we looked at the confluence of a Massachusetts Playbook ad and some Massachusetts Playbook editorial content that both seemed to have the same objective: to boost the expansion … Continue reading

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The Grey Lady Opens the Kimono (Russian Nesting Ads Edition)

The New York Times, which has gone all in with its native advertising factory T Brand Studio, continues to double up its print and native ads. Earlier this year the Times played footsie with the Weinstein Company in promoting The … Continue reading

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Wall Street Journal Finally Catches Up with Sneak Adtack

From our Where You Been? desk This distressing piece ran in yesterday’s Wall Street Journal Media & Marketing section (web headline: “Don’t Sleep on Content Marketing”). ‘Content Marketing’ Goes to the Next Level Many companies have hired editorial staffers in … Continue reading

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Pinterest Goes Native for a Little Pin Money

There are currently 70 million Pinterest pinners, and every one of them is about to get spinned to the marketing post. From BostInno‘s Rebecca Strong: Pinterest is Getting More Ads but You Might Have Trouble Spotting Them Advertisers’ posts may … Continue reading

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Kiss Your Ads Goodbye

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading

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Time Inc. Has Branded-Video ‘Lightbulb’ Go Off

Chalk up another hostage to stealth marketing: the debut of Entertainment Weakly. Adweek reports that Time Inc. has launched EW Lightbulb, “an interview series featuring conversations with today’s leading creators about how they work and where they find inspiration.” This … Continue reading

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