Tag Archives: Sneak ADtack

The Grey Lady Goes All the (Native) Way

All the signs of the Times were there. From NiemanLab six weeks ago: Native advertising is growing at The New York Times Capital New York give us a look at The New York Times’ native advertising business in a profile … Continue reading

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Zombie Apocalypse for Product Placement

From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading

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Google Thinks You’re a Foogle

At Google’s inception, founders Sergei Brin and Larry Page eschewed advertising, concerned that people would think financial interests might skew the search engine’s results. Now? Fuhggedaboudit. Via the Wall Street Journal (print edition headline): Deceptive Web Ads Draw Flak, Little … Continue reading

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Native Is the New Bleak

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading

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Nike Pimps Out Air(time) Jordan at U.S. Open

Product placement is no longer just a function of plunking down a Starbucks mug on the set of MSNBC’s Morning Joe or handing Seinfeld’s Kramer some Junior Mints. That’s so 1.0, yo. Welcome to Product Placement Umpteen.0, yo. From yesterday’s … Continue reading

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Confessions of a Journo-Sneak

As the hardtracking staff has previously noted, journalists have been two-time losers in the native advertising dodge. They’re either 1) bypassed by their publications (a good thing in our estimation, a bad thing in their bank accounts), or 2) hired … Continue reading

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Time Inc. Writers: Be Advertiser Friendly – Or Else!

The hardtracking staff has noted on numerous occasions Time Inc.’s pimping out its editorial content to advertisers. Now comes Exhibit Umpteen, via Gawker. Time Inc. Rates Writers on How “Beneficial” They Are to Advertisers Time Inc. has fallen on hard … Continue reading

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Time Inc.’s Norman Pearlstine Is Two-Timing His Readers

From our Late to the Party Pooper desk For almost a year now, the hardtracking staff has been dutifully recording the Fall of the House of Luce, as Time Inc. leases out its editorial content to advertisers. The latest installment comes in … Continue reading

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Even Stealth Marketers Don’t Trust Native Ads

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading

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Time Says Magazine Editors On Its Side

From our Late to the Party Line desk As the hardtracking staff noted last fall, Time, Inc. has decided to trade journalism’s traditional Chinese Wall between advertising and editorial for the Berlin Wall – that is, a thing of the … Continue reading

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