Tag Archives: Sneak ADtack

Even Stealth Marketers Don’t Trust Native Ads

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading

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Time Says Magazine Editors On Its Side

From our Late to the Party Line desk As the hardtracking staff noted last fall, Time, Inc. has decided to trade journalism’s traditional Chinese Wall between advertising and editorial for the Berlin Wall – that is, a thing of the … Continue reading

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Stealth Marketing Triple Crown: Win, Place(ment), and Show

As a tribute to the upcoming Belmont Stakes – and the honest-to-God chance we could see the first Triple Crown thoroughbred since Affirmed in 1978 (shine on, California Chrome!) – the hardtracking staff is dividing this madcap review into horse … Continue reading

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Did Native Advertising Croak NYT Executive Editor Jill Abramson?

The favorite parlor game right now among the chinstrokerati is, Who Killed Jill Abramson? Representative sample, via Forbes: Did the NY Times Fire Jill Abramson For Being ‘Bossy’? Jill Abramson was fired from her post as executive editor of The … Continue reading

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Chrysler Drives Stealth Marketing ’24’/7

Jack is back!   Version 6.0 of Fox’s fabulously successful series 24 premiered on Monday, and you can count on uber-sponsor Chrysler Motors to rev its ad engine in any number of ways throughout the season. From MediaPost . . . Read … Continue reading

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Tucson Magazine Publisher: We’re the Beck-and-Call Girl of Our Advertisers

The hardtracking staff realizes that times are hard for media outlets these days, but this seems a bit much. From the redoubtable Jim Romenesko: NEWSPAPER COMPANY: OUR CUSTOMER IS THE ADVERTISER, NOT THE READER Why Mark Evans refused to work … Continue reading

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Publishers, Rejoice! New Study Says Native Ads Are Good for You!

For all those folks who believe people have a right to know when they’re being advertised to (and by all those folks, of course, we mean the hardtracking staff), this will come as unwelcome news. From Caroline O’Donovan’s piece at … Continue reading

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Stop the Presses! Two People Actually Object to Stealth Marketing!

Two people other than the hardtracking staff, that is. As our kissin’ cousins at Two-Daily Town noted last week, Boston Red Sox huckster – sorry, slugger – David Ortiz used the President of the United States as a prop for … Continue reading

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Fallon Gone (Native Advertising Edition)

Since its NBC debut 60 years ago, The Tonight Show has featured more plugs than Joe Biden’s head. But the recent introduction of GE’s Fallonvention showcase represents a new low for the late night icon. From Digiday: GE takes a … Continue reading

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