-
Click to subscribe to RSS
Tag Archives: Sneak ADtack
ESPN:The Magazine Now Sports Sponsored Content
The brand journalnaut continues to accelerate with this latest innovation by ESPN: The Magazine (via Adweek). ESPN: The Magazine Puts a Print Spin on Sponsored Content Sidebars to feature advertiser’s logo Branded content has gotten plenty of attention as it’s taken off online … Continue reading
Posted in Uncategorized
Tagged Adweek, brand journalism, brand journalnaut, Chad Millman, Coors, ESPN the Magazine, Miller, Sneak ADtack, sponsored content
Leave a comment
State Of The Cuisinart Marketing: BuzzFeed Hits Purée
Big takeout in New York mag this week on BuzzFeed and its forays into the frontiers of native advertising/sponsored content/commerce journalism. Does BuzzFeed Know the Secret? Jonah Peretti’s viral-content machine purports to have solved the problems of both journalism and advertising at … Continue reading
For All You Know, Facebook Owns Your First-Born Child
The New York Times reports that “despite how much we say we value our privacy — and we do, again and again — we tend to act inconsistently,” which is the Times-nice way of saying stupidly. To half-wit: Letting Down Our Guard … Continue reading
Maria Menounos Is A Twitter Mole
Last week the hardtracking staff detailed the stealth marketing efforts of Maria Menounos (“American actress, journalist, television presenter and occasional professional wrestler”) for discount retailer Marshalls. Now comes her sneaktweet for Nike (via the Boston Herald). From Monday’s edition: Menounos tweet . . … Continue reading
Posted in Uncategorized
Tagged Boston Herald, Maria Menounos, Marshalls, Nike, Sneak ADtack, tweetslut, Twitter
3 Comments
Google’s Newest Search Results: Sponsored Content
From our State-of-the-Cuisinart Marketing desk The Googletron will not be pwned! From Search Engine Land: As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News News publications having “sponsored content “deals are on the rise, and Google’s apparently … Continue reading
How Stealth Marketing Works
From our Case Studies desk It all started when the hardtracking staff saw page 12 of Sunday’s Boston Herald: It was this item that caught our eye: That got us to wondering who was paying whom. So we started poking around … Continue reading
Posted in Uncategorized
Tagged #fabfound, Boston Herald, Fabulous Found Fashion Tour, Inside Track, Maria Menounos, Marshalls, Sneak ADtack, The Tweet Spot
1 Comment
Here’s How You Handle Sponsored Content
The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be. Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing. Here’s … Continue reading
Haul Of Mirrors: The New Wave Of ‘Look What I Bought’ Videos
First off, the hardtracking staff admits we’re way behind the curve when we have to rely on NPR to keep us up to date. That said, here’s the latest front in the stealth marketing juggernaut: Haul Videos. Representative sample (this has 1,713,861 … Continue reading
