Tag Archives: Sneak ADtack

Google Thinks You’re a Foogle

At Google’s inception, founders Sergei Brin and Larry Page eschewed advertising, concerned that people would think financial interests might skew the search engine’s results. Now? Fuhggedaboudit. Via the Wall Street Journal (print edition headline): Deceptive Web Ads Draw Flak, Little … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | 1 Comment

Native Is the New Bleak

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Nike Pimps Out Air(time) Jordan at U.S. Open

Product placement is no longer just a function of plunking down a Starbucks mug on the set of MSNBC’s Morning Joe or handing Seinfeld’s Kramer some Junior Mints. That’s so 1.0, yo. Welcome to Product Placement Umpteen.0, yo. From yesterday’s … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Confessions of a Journo-Sneak

As the hardtracking staff has previously noted, journalists have been two-time losers in the native advertising dodge. They’re either 1) bypassed by their publications (a good thing in our estimation, a bad thing in their bank accounts), or 2) hired … Continue reading

Posted in Uncategorized | Tagged , , , , , | 2 Comments

Time Inc. Writers: Be Advertiser Friendly – Or Else!

The hardtracking staff has noted on numerous occasions Time Inc.’s pimping out its editorial content to advertisers. Now comes Exhibit Umpteen, via Gawker. Time Inc. Rates Writers on How “Beneficial” They Are to Advertisers Time Inc. has fallen on hard … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | 4 Comments

Time Inc.’s Norman Pearlstine Is Two-Timing His Readers

From our Late to the Party Pooper desk For almost a year now, the hardtracking staff has been dutifully recording the Fall of the House of Luce, as Time Inc. leases out its editorial content to advertisers. The latest installment comes in … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | 1 Comment

Even Stealth Marketers Don’t Trust Native Ads

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | 2 Comments

Time Says Magazine Editors On Its Side

From our Late to the Party Line desk As the hardtracking staff noted last fall, Time, Inc. has decided to trade journalism’s traditional Chinese Wall between advertising and editorial for the Berlin Wall – that is, a thing of the … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | 2 Comments

Stealth Marketing Triple Crown: Win, Place(ment), and Show

As a tribute to the upcoming Belmont Stakes – and the honest-to-God chance we could see the first Triple Crown thoroughbred since Affirmed in 1978 (shine on, California Chrome!) – the hardtracking staff is dividing this madcap review into horse … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Did Native Advertising Croak NYT Executive Editor Jill Abramson?

The favorite parlor game right now among the chinstrokerati is, Who Killed Jill Abramson? Representative sample, via Forbes: Did the NY Times Fire Jill Abramson For Being ‘Bossy’? Jill Abramson was fired from her post as executive editor of The … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , | 2 Comments