Tag Archives: Reuters

The Sneak in Review: What’s Brewing in StealthWorld

Once around the park, James, and don’t spare the sources! Native formats will take over digital channels this year, according to J.P. Morgan analysts. That means ads in sheep’s clothing will dominate the digital flock. So let’s call the roll of some … Continue reading

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Ask Dr. Ads: What the-? National Enquirer Runs Full-Page Ad in New York Times!

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, There I was, minding my own business and reading Wednesday’s New York Times, when I came across this.     So, wait a … Continue reading

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Our 2013 ‘State of the Cuisinart Marketing’ Address

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading

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Ask Dr. Ads: What’s Up With The News Corpse – Er, News Corp – Ad?

Well the Doc opened the old mailbag today and here’s what poured out. Dear Dr. Ads, Rupert Murdoch has just split his News Corp empire in two: 21st Century Fox, the entertainment division, and the new News Corp print/publishing division. … Continue reading

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State Of The Cuisinart Marketing: BuzzFeed Hits Purée

Big takeout in New York mag this week on BuzzFeed and its forays into the frontiers of native advertising/sponsored content/commerce journalism. Does BuzzFeed Know the Secret? Jonah Peretti’s viral-content machine purports to have solved the problems of both journalism and advertising at … Continue reading

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Let The Wild Sequester Rumpus Begin! (Bankrupting America Edition)

Now that the dreaded sequester is starting to feel like the New Normal, the airwaves are starting to fill up with ads trying to position it as the New Abnormal. First shot (via Politico’s Morning Score): Bankrupting America, a project … Continue reading

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New York Times Outsources Part Of Its Year In Pictures

The hardcounting staff could be wrong about this, but it sure seems the annual New York Times Year in Pictures section features an unusual number of photos from non-Times sources. Our unofficial tally starts with the Page One photo showing “Buried … Continue reading

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Facebook Giveth, And Facebook Taketh Away

From our In Your Facebook! desk More two steps forward, one step (Face)back action. Via Mashable: Facebook Changes Privacy Controls, Forces Users to be Searchable Facebook is rolling out new privacy controls Wednesday morning, while also taking away the option for you … Continue reading

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Jack Shafer: Fake Press Releases Are A Public Service

Contrarian Reuters media critic Jack Shafer checks in with this latest post: Fake press releases are a public service Yesterday, an enterprising clown used PRWeb to publish a fake press release about the purported purchasing of WiFi provider ICOA by Google for $400 … Continue reading

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Editors’ Note o’ the Day (Ryan Holiday Victory Edition)

From yesterday’s New York Times: Editors’ Note An article on April 19 about how to buy a record turntable quoted Ryan Holiday of New Orleans The reporter reached Mr. Holiday through a Web site that connects reporters to sources on … Continue reading

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