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Tag Archives: Product placement
Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading
Product placement is big business in America, as this helpful primer from MediaPost indicates: Product placement –- a.k.a. brand integration – has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and … Continue reading
It’s fun! Sneak Adtack starter kit here.
The not-very-funny Ben Stiller/Jonah Hill movie is a high-powered vehicle for product placement. See details at Sneak Adtack.
Right question, wrong verb tense. Does any rational person really believe that the TV industry has not sold out to product placement? Regardless, TV Guide asks the (rhetorical) question in a current piece that provides this answer: Product placement isn’t new — it’s been … Continue reading
Given the distressing – and depressing – state of product placement in television programs these days (see here for an especially egregious example), it was good to see this (via Advertising Age): Many Brands Bid for Product Placement on ‘Modern Family,’ but So Few Make … Continue reading
From the Sneak ADtack! Product Placement Patrol Jon Bershad of Mediaite is in high dudgeon over a new Resident Evil trailer that takes product placement to new lows. Worst Product Placement Ever?: The New Resident Evil Trailer Is Basically Just A Sony Ad In the age of … Continue reading
This might be the worst sellout ever in primetime TV product placement. From a recent episode of Hawaii Five-0: Actually, that’s not product placement – that’s a friggin’ commercial. And friggin’ insulting. Not to mention the incessant Chevrolet flogging on the show. Enough already, CBS! Originally … Continue reading
The two major Spanish-language television networks are introducing telenovel-ads, product placement inside their extremely popular bodice-rippers like Telemundo’s “Mi Corazón Insiste.” But the marketing comes with a twist, the New York Times reports: While the idea of product placement, or as marketers … Continue reading