Tag Archives: Product placement

‘Cougar Town’ Turns into Target Town

The walls keep tumbling down. In the beginning, there was product placement. Then came product integration. Now? Now comes – what should we call this? –  product domination. From the New York Times: Like That Vase on the TV? Click Your Phone to … Continue reading

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Big Branding Opportunity For Pope Francis

Lots of shoutouts for the interview Pope Francis gave to Italian Jesuit journal Civiltà Cattolica this week, including this piece from Friday’s Wall Street Journal front page. Pope Warns Church Focusing Too Much on Gays, Abortion Francis Sets Out Vision … Continue reading

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Product Placemint ($4.75 Billion Edition)

Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading

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New! Product UnPlacement!

Product placement is big business in America, as this helpful primer from MediaPost indicates: Product placement –- a.k.a. brand integration – has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and … Continue reading

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Can You Count All The Brand Names In Rick Ross’s Songs?

It’s fun! Sneak Adtack starter kit here.  

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Watch “The Watch” At Your Own (Info)Peril

The not-very-funny Ben Stiller/Jonah Hill movie is a high-powered vehicle for product placement. See details at Sneak Adtack.  

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TV Guide: “IS TV $ELLING OUT?”

Right question, wrong verb tense. Does any rational person really believe that the TV industry has not sold out to product placement? Regardless, TV Guide asks the (rhetorical) question in a current piece that provides this answer: Product placement isn’t new — it’s been … Continue reading

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TV Needs More “Modern Family” Values

Given the distressing – and depressing – state of product placement in television programs these days (see here for an especially egregious example), it was good to see this (via Advertising Age): Many Brands Bid for Product Placement on ‘Modern Family,’ but So Few Make … Continue reading

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Sony Is The Resident Evil In Movie Trailer

From the Sneak ADtack! Product Placement Patrol Jon Bershad of Mediaite is in high dudgeon over a new Resident Evil trailer that takes product placement to new lows. Worst Product Placement Ever?: The New Resident Evil Trailer Is Basically Just A Sony Ad In the age of … Continue reading

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Hawaii Five-0 Takes The Oy Train

This might be the worst sellout ever in primetime TV product placement. From a recent episode of Hawaii Five-0: Actually, that’s not product placement – that’s a friggin’ commercial. And friggin’ insulting. Not to mention the incessant Chevrolet flogging on the show. Enough already, CBS! Originally … Continue reading

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