Tag Archives: Poynter

Native Is the New Bleak

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading

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Ask Dr. Ads: What’s Up With The Two Blank NYT Ad Pages?

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, So I read this on MediaPost’s Out to Launch and, yeah, I was intrigued. “If you have a physical copy of today’s New York Times close by, … Continue reading

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Aereo Dynamics Coming To Boston

Aereo, the ant(enna) farm that lets viewers access broadcast networks on the Internet for a monthly fee, is expanding into Boston, but not without opposition. Via The Verge (tip o’ the pixel to Poynter): Aereo files suit against CBS to head … Continue reading

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Snow Kidding! New York Dailies In Storm Coverage Photo Finish

What are the odds that three of the four Big Town dailies would feature the same Page One photo in their coverage of this weekend’s big storm? Pretty good, as the Poynter website reported yesterday: Same photo appears on front pages of … Continue reading

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Poynter Goes Over To The Dark Side On Stealth Marketing

The hardtracking staff is acutely aware that stealth marketing ranks somewhere below Ghana on the average American’s radar screen. Still, you’d think the media hall monitors of this world would give it serious consideration. WRONG!!! Exhibit Umpteen: This piece by Andrew Beaujon … Continue reading

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Editors’ Note o’ the Day (Ryan Holiday Victory Edition)

From yesterday’s New York Times: Editors’ Note An article on April 19 about how to buy a record turntable quoted Ryan Holiday of New Orleans The reporter reached Mr. Holiday through a Web site that connects reporters to sources on … Continue reading

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Facebook, Twitter Dump Display Ads For Sponsored Posts

The Problem: Virtually no one on (especially) Facebook and (also) Twitter wants to engage in commercial activity while engaging with their social media circles. The Solution: Make the ads not ads, but social media content. Via Poynter: As Facebook and Twitter … Continue reading

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Super (Val) PAC: Handy Clip ‘n’ Save Guide

Third-party political groups are all the rage these days, thanks to the Supreme Court’s 2010 Citizens United decision deregulating corporate election expenditures. Bottom line: Newly constituted Super PACs can collect as much money as they want from whomever they want … Continue reading

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NYT’s DealB%k To Go Solo S%n?

There has been speculation previously that the New York Times might spin off its weekly Dealb%k section into a standalone business new operation. Yesterday’s Dealb%k Special Section just might revive that talk. It would certainly be a sm%th move in … Continue reading

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His NYT Magazine Column Will Be The Death Of Bill Keller, II

Really, could New York Times executive editor Bill Keller be any more ham-handed? And would he, in his right mind, actually sign off on his own Times Magazine columns? Latest case in point: Keller’s piece for this Sunday’s magazine about … Continue reading

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