Tag Archives: paidContent

FTC To Go Negative On Native Advertising?

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading

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Two Views Of The Washington Post’s Sponsored Views

The Washington Post has gone native (advertising). From the Wall Street Journal: Washington Post Opens Online Opinion Pages to Sponsored Content The Washington Post said on Wednesday that it would let special-interest groups and others buy space on online opinion pages … Continue reading

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WordPress To Go Native (Advertising)?

The hardworking staff at Campaign Outsider has long chronicled the vagaries of WordPress in a series themed Don’t Look a Gift Host in the Mouth. Now it’s the hardtracking staff’s turn. From paidContent: Where WordPress is headed: Longform content, curation and maybe even native ads … Continue reading

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Getting Restless About Native Advertising

Turns out it’s not just the hardtracking staff that thinks native advertising is a menace to editorial integrity. Exhibit A This piece headlined “What the Atlantic learned from Scientology: native advertising is harder for news brands” in the aptly named paidContent: At an ad … Continue reading

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Arianna’s Adventures In Bizarro World

Earlier this year the hardworking staff noted that two Democratic Party apparatchiks – Peter Daou and James Boyce – had filed a lawsuit against Arianna Huffington, accusing the Blogeteria Queen of stealing the idea for the Huffington Post from them back … Continue reading

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