Tag Archives: Nieman Journalism Lab

State Of The Cuisinart Marketing: BuzzFeed Hits Purée

Big takeout in New York mag this week on BuzzFeed and its forays into the frontiers of native advertising/sponsored content/commerce journalism. Does BuzzFeed Know the Secret? Jonah Peretti’s viral-content machine purports to have solved the problems of both journalism and advertising at … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

State-Of-The-Cuisinart Marketing (II): Obama Campaign Buys Into BuzzFeed’s Branded Content

The Nieman Journalism Lab helpfully illustrates what the hardtracking staff noted yesterday about the blurring of the line between advertising and editorial content. BuzzFeed adapts its branded content approach to political advertising, and Obama’s in Obama for America becomes the first political group to … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Call It NBCNoose.com

This week NBC/Universal/Comcast/Whatever converted its msnbc.com website to NBCNews.com, the better to distinguish its ideologically driven Lean Forward MSNBC brand from its traditionally oriented Lean Backward NBC News brand. Problem is, it’s gonna lean on you. From the Nieman Journalism Lab: For NBCNews.com, a new website comes … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

NYT Shoutout To ‘Lori K From Boston’

The New York Times has finally (see Public Editor Arthur Brisbane’s critique here) gotten around to covering its impending Web site paywall. Friday Page One: Times Rolls Out Its Pay Design For Web Users The New York Times introduced a plan on … Continue reading

Posted in Uncategorized | Tagged , , , , , , | 3 Comments