Tag Archives: newsvertising

Gawker Buys Into ‘Commerce Journalism’

Posted on February 5, 2013 by

New name, same old game: Turning news into newsvertising. Via the International Business Times: Gawker Media Hopes To Spur E-Commerce Revenue With ‘Commerce Journalism,’ Says Nick Denton “Your beat is helping readers buy things,” Gawker’s new job description reads. The ethical … Continue reading →

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Time.com Steps On The Newsvertising Gas

Posted on December 11, 2012 by

Apparently, Monday was Chevron Day at Time.com. In the endless quest for more ways to obliterate the line between advertising and editorial content, Time’s website started dropping Chevron logos willy-nilly into the body of news stories. Here’s a screen grab … Continue reading →

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Time.com Steps On The Newsvertising Gas

Posted on December 11, 2012 by

Apparently, Monday was Chevron Day at Time.com. In the endless quest for more ways to obliterate the line between advertising and editorial content, Time’s website started dropping Chevron logos willy-nilly into the body of news stories. Here’s a screen grab … Continue reading →

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State-of-the-Cuisinart Marketing: How To Blur The Line Between Advertising And Editorial Content

Posted on October 20, 2012 by

Once upon a time, there was a bright line between advertising and editorial content/entertainment. As in, here’s where the news content stops and the advertising starts; or here’s where the entertainment programming stops and the advertising starts. No more. Marketers … Continue reading →

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