Tag Archives: native advertising

Confessions of a Journo-Sneak

As the hardtracking staff has previously noted, journalists have been two-time losers in the native advertising dodge. They’re either 1) bypassed by their publications (a good thing in our estimation, a bad thing in their bank accounts), or 2) hired … Continue reading

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Time Inc.’s Norman Pearlstine Is Two-Timing His Readers

From our Late to the Party Pooper desk For almost a year now, the hardtracking staff has been dutifully recording the Fall of the House of Luce, as Time Inc. leases out its editorial content to advertisers. The latest installment comes in … Continue reading

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Even Stealth Marketers Don’t Trust Native Ads

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading

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Stealth Marketing Triple Crown: Win, Place(ment), and Show

As a tribute to the upcoming Belmont Stakes – and the honest-to-God chance we could see the first Triple Crown thoroughbred since Affirmed in 1978 (shine on, California Chrome!) – the hardtracking staff is dividing this madcap review into horse … Continue reading

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Did Native Advertising Croak NYT Executive Editor Jill Abramson?

The favorite parlor game right now among the chinstrokerati is, Who Killed Jill Abramson? Representative sample, via Forbes: Did the NY Times Fire Jill Abramson For Being ‘Bossy’? Jill Abramson was fired from her post as executive editor of The … Continue reading

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Publishers, Rejoice! New Study Says Native Ads Are Good for You!

For all those folks who believe people have a right to know when they’re being advertised to (and by all those folks, of course, we mean the hardtracking staff), this will come as unwelcome news. From Caroline O’Donovan’s piece at … Continue reading

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WSJ Makes ‘Faustian Pact’ with Native Advertising

Apparently there’s no resisting the allure of native advertising these days. The latest converts to ads in sheep’s clothing? USA Today and the Wall Street Journal. The latter’s surrender is the more interesting of the two, given the low opinion of native … Continue reading

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Washington Post Opens the Kimono for Stealth Marketers

As stealth marketing – a.k.a. native advertising, branded content, sponsored posts, brand journalism, blah blah blah – has wormed its way into both online publications and mainstream media outlets (it’s all here, if you want to get technical about it), publishers … Continue reading

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The Sneak in Review: The Future of Native Advertising Is . . .

Once around the park, James, and don’t spare the sources! It’s all-native-all-the-time in the ad biz nowadays, with everyone – marketers and news media alike – jumping on the ads-in-sheep’s-clothing bandwagon. Exhibit Umpteen (via MediaPost’s Online Publishing Insider): 2013 will be … Continue reading

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The Sneak in Review: Native (Advertising) Intelligence

The Reading Room at the Global Worldwide Headquarters of Sneak Adtack is starting to fill up, so the hardtracking staff is offloading these ads ‘n’ ends. Start with this piece from the New York Times: Promoting Its Own Products, a Magazine … Continue reading

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