-
Click to subscribe to RSS
Tag Archives: native advertising
State Of The Cuisinart Marketing: BuzzFeed Hits Purée
Big takeout in New York mag this week on BuzzFeed and its forays into the frontiers of native advertising/sponsored content/commerce journalism. Does BuzzFeed Know the Secret? Jonah Peretti’s viral-content machine purports to have solved the problems of both journalism and advertising at … Continue reading
Google’s Newest Search Results: Sponsored Content
From our State-of-the-Cuisinart Marketing desk The Googletron will not be pwned! From Search Engine Land: As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News News publications having “sponsored content “deals are on the rise, and Google’s apparently … Continue reading
Here’s How You Handle Sponsored Content
The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be. Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing. Here’s … Continue reading
BuzzFeed Makes Branded Content Even Sneakier
From our Native Advertising Goes Ever More Native desk Lately the hardtracking staff has tried to be on branded content like Brown on Williamson, but as fast as we can write them up, the journo-marketing complex has gotten more, well, complex. Among … Continue reading
Posted in Uncategorized
Tagged ArchetypeMe, Buzzfeed, custom content, Gawker, native advertising, Sneak ADtack, The Atlantic
Leave a comment
State-of-the-Cuisinart Marketing (III): Mercedes-Benz Drives Content At The Atlantic
From our Native Advertising desk Advertising Age is on the branded content beat like Brown on Williamson. Exhibit A: Native Advertising: Media Savior or Just the New Custom Campaign? Publishers and Marketers Seek Solutions Beyond the Traditional Display Ads If you’re having … Continue reading
Posted in Uncategorized
Tagged Advertising Age, Mercedes-Benz, native advertising, Sneak ADtack, The Atlantic
Leave a comment
State-of-the-Cuisinart Marketing: How To Blur The Line Between Advertising And Editorial Content
Once upon a time, there was a bright line between advertising and editorial content/entertainment. As in, here’s where the news content stops and the advertising starts; or here’s where the entertainment programming stops and the advertising starts. No more. Marketers … Continue reading
Posted in Uncategorized
Tagged MediaPost, native advertising, newsvertising, Sneak ADtack
3 Comments
