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Tag Archives: MediaPost
Product Placemint ($4.75 Billion Edition)
Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading
Marketers Very Content With Branded Content
The rush toward ads in sheep’s clothing continues apace, as this report from MediaPost’s Center for Media Research indicates: Aggressive Marketing Spending on Branded Content According to a new survey, “The Spending Study: A Look at How Corporate America Invests in Branded … Continue reading
New! Product UnPlacement!
Product placement is big business in America, as this helpful primer from MediaPost indicates: Product placement –- a.k.a. brand integration – has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and … Continue reading
Posted in Uncategorized
Tagged Anheuser-Busch, Bud, Budweiser, MediaPost, Morgan Spurlock, Product placement, Product UnPlacement, Sneak ADtack
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State-of-the-Cuisinart Marketing: How To Blur The Line Between Advertising And Editorial Content
Once upon a time, there was a bright line between advertising and editorial content/entertainment. As in, here’s where the news content stops and the advertising starts; or here’s where the entertainment programming stops and the advertising starts. No more. Marketers … Continue reading
Posted in Uncategorized
Tagged MediaPost, native advertising, newsvertising, Sneak ADtack
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The Factory Is Facebook. The Product Being Manufactured Is You.
(With apologies to Adbusters) Dispatches from the Facebook/Marketing/Privacy vortex. From MediaPost: Facebook Rolls Out Promoted Posts, New Page Tools Facebook is taking steps to boost ad spending directly through brand pages, while also giving marketers new tools for managing their presence on … Continue reading
Honda Is Fonda Paying Bloggers For Plugs
Blogola is a problem serious enough to draw the regulatory attention of the Obama administration. But that hasn’t affected the efforts of marketers to grease bloggers (in this case through a third-party European company). From Jalopnik (via MediaPost): How Honda Pays Bloggers To Write About … Continue reading
Posted in Uncategorized
Tagged blogola, eBuzzing, Honda, Jalopnik, MediaPost, Momola, Sneak ADtack
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The Least Interesting Man In The World
MediaPost’s Marketing Daily reports that Colorado craft brewer Breckenridge Brewery has launched two new TV spots in its “Truth in Beervertising” campaign. One of the new 30-second spots, dubbed “The Least Interesting Man in the World,” shows Breckenridge’s head brewer, … Continue reading
Posted in Uncategorized
Tagged 471 IPA, Bob Harrington, Breckenridge Brewery, Marketing Daily, MediaPost, Truth in Beervertising
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I’m (Selling) With The Band
From the Sneak ADtack! Badvertising desk: Music videos have long been a sandbox for product placement, but apparently the practice is turning into product disgracement. Exhibit A via MediaPost’s Engage:GenY blog, regarding fun’s “We Are Young” video: The song used during the … Continue reading
Posted in Uncategorized
Tagged Chevy Sonic, Engage:GenY, fun, MediaPost, music videos, Sneak ADtack, stealth marketers, Super Bowl ad, We Are Young, Windows
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Super Sonic Sell
Super Bowl ads may never die, but the buzz around them goes down like the Hindenburg as soon as the game ends, something MediaPost’s VidBlog notes: Remember that football game that was played just five days ago? How about the ads in the game? … Continue reading
Posted in Uncategorized
Tagged Chevy Sonic, Engage:GenY, MediaPost, OK Go, Sneak ADtack, Super Bowl, VidBlog
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