Tag Archives: MediaPost

The Sneak in Review: What’s Brewing in StealthWorld

Once around the park, James, and don’t spare the sources! Native formats will take over digital channels this year, according to J.P. Morgan analysts. That means ads in sheep’s clothing will dominate the digital flock. So let’s call the roll of some … Continue reading

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The Sneak in Review: The Future of Native Advertising Is . . .

Once around the park, James, and don’t spare the sources! It’s all-native-all-the-time in the ad biz nowadays, with everyone – marketers and news media alike – jumping on the ads-in-sheep’s-clothing bandwagon. Exhibit Umpteen (via MediaPost’s Online Publishing Insider): 2013 will be … Continue reading

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The Sneak in Review: Native (Advertising) Intelligence

The Reading Room at the Global Worldwide Headquarters of Sneak Adtack is starting to fill up, so the hardtracking staff is offloading these ads ‘n’ ends. Start with this piece from the New York Times: Promoting Its Own Products, a Magazine … Continue reading

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Prediction: Native Advertising Will Eat the Net

Well that didn’t take long, did it? Via MediaPost: Native Advertising Predicted To Dominate Digital In 2014 Say goodbye to the stigma associated with native advertising. Following The New York Times’ official embrace of the once-controversial ad format, J.P. Morgan is predicting … Continue reading

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Ask Dr. Ads: Have You Voted in the Doritos ‘Crash the Super Bowl’ Bakeoff?

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, For the eighth year now, Doritos is holding its Crash the Super Bowl competition, in which the chipmaker solicits Super Bowl commercials from consumers and … Continue reading

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Our 2013 ‘State of the Cuisinart Marketing’ Address

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading

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First Super Bowl Spot Of Winter

Christmas in November? Hah! Try Super Bowl ads in November. From MediaPost: Jaguar Plays Villain In First Super Bowl Spot The cat is the villain in Jaguar’s first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV … Continue reading

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Ask Dr. Ads: What’s Up With The Two Blank NYT Ad Pages?

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, So I read this on MediaPost’s Out to Launch and, yeah, I was intrigued. “If you have a physical copy of today’s New York Times close by, … Continue reading

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FTC’s Stealth-Ad Warning Not Strong Enough

This week the Federal Trade Commission addressed the blurring of the lines between advertising and editorial content on search engines. From MediaPost: Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on … Continue reading

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Product Placemint ($4.75 Billion Edition)

Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading

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