Tag Archives: MediaPost

On Second Thought, To Ello with Them

For several weeks now, the hardhoping staff has been yearning for a smile from Ello, the Mean Girl of Social Media. But . . . nothing. Then, this (via MediaPost): Interest in Ello Craters Well, that didn’t take long. The new … Continue reading

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Even Stealth Marketers Don’t Trust Native Ads

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading

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Did Native Advertising Croak NYT Executive Editor Jill Abramson?

The favorite parlor game right now among the chinstrokerati is, Who Killed Jill Abramson? Representative sample, via Forbes: Did the NY Times Fire Jill Abramson For Being ‘Bossy’? Jill Abramson was fired from her post as executive editor of The … Continue reading

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Chrysler Drives Stealth Marketing ’24’/7

Jack is back!   Version 6.0 of Fox’s fabulously successful series 24 premiered on Monday, and you can count on uber-sponsor Chrysler Motors to rev its ad engine in any number of ways throughout the season. From MediaPost . . . Read … Continue reading

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The Sneak in Review: What’s Brewing in StealthWorld

Once around the park, James, and don’t spare the sources! Native formats will take over digital channels this year, according to J.P. Morgan analysts. That means ads in sheep’s clothing will dominate the digital flock. So let’s call the roll of some … Continue reading

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The Sneak in Review: The Future of Native Advertising Is . . .

Once around the park, James, and don’t spare the sources! It’s all-native-all-the-time in the ad biz nowadays, with everyone – marketers and news media alike – jumping on the ads-in-sheep’s-clothing bandwagon. Exhibit Umpteen (via MediaPost’s Online Publishing Insider): 2013 will be … Continue reading

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The Sneak in Review: Native (Advertising) Intelligence

The Reading Room at the Global Worldwide Headquarters of Sneak Adtack is starting to fill up, so the hardtracking staff is offloading these ads ‘n’ ends. Start with this piece from the New York Times: Promoting Its Own Products, a Magazine … Continue reading

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Prediction: Native Advertising Will Eat the Net

Well that didn’t take long, did it? Via MediaPost: Native Advertising Predicted To Dominate Digital In 2014 Say goodbye to the stigma associated with native advertising. Following The New York Times’ official embrace of the once-controversial ad format, J.P. Morgan is predicting … Continue reading

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Ask Dr. Ads: Have You Voted in the Doritos ‘Crash the Super Bowl’ Bakeoff?

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, For the eighth year now, Doritos is holding its Crash the Super Bowl competition, in which the chipmaker solicits Super Bowl commercials from consumers and … Continue reading

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Our 2013 ‘State of the Cuisinart Marketing’ Address

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading

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