Tag Archives: MediaPost

Erin Go Bride! Ireland’s Gay-Marriage Tourism Ads

From our Late to the Wedding Party desk No flies on Ireland’s tourism officials. It took them all of three days after Irish voters approved a referendum legalizing gay marriage to launch a global ad campaign – “Ireland says I do” – targeting … Continue reading

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Ford Mustang Drives NBC’s ‘The Blacklist’

Editor’s note: This post really should have run on our kissing’ cousin, Sneak Adtack, but the hardtracking site seems to be experiencing technical difficulties. So . . .  Gird your loins, splendid readers: We’ve apparently been cast as extras in … Continue reading

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Kiss Your Ads Goodbye

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading

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Zombie Apocalypse for Product Placement

From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading

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On Second Thought, To Ello with Them

For several weeks now, the hardhoping staff has been yearning for a smile from Ello, the Mean Girl of Social Media. But . . . nothing. Then, this (via MediaPost): Interest in Ello Craters Well, that didn’t take long. The new … Continue reading

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Even Stealth Marketers Don’t Trust Native Ads

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading

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Did Native Advertising Croak NYT Executive Editor Jill Abramson?

The favorite parlor game right now among the chinstrokerati is, Who Killed Jill Abramson? Representative sample, via Forbes: Did the NY Times Fire Jill Abramson For Being ‘Bossy’? Jill Abramson was fired from her post as executive editor of The … Continue reading

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Chrysler Drives Stealth Marketing ’24’/7

Jack is back!   Version 6.0 of Fox’s fabulously successful series 24 premiered on Monday, and you can count on uber-sponsor Chrysler Motors to rev its ad engine in any number of ways throughout the season. From MediaPost . . . Read … Continue reading

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The Sneak in Review: What’s Brewing in StealthWorld

Once around the park, James, and don’t spare the sources! Native formats will take over digital channels this year, according to J.P. Morgan analysts. That means ads in sheep’s clothing will dominate the digital flock. So let’s call the roll of some … Continue reading

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The Sneak in Review: The Future of Native Advertising Is . . .

Once around the park, James, and don’t spare the sources! It’s all-native-all-the-time in the ad biz nowadays, with everyone – marketers and news media alike – jumping on the ads-in-sheep’s-clothing bandwagon. Exhibit Umpteen (via MediaPost’s Online Publishing Insider): 2013 will be … Continue reading

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