Tag Archives: Maria Menounos

Maria Menounos Is A Twitter Mole

Posted on April 2, 2013 by

Last week the hardtracking staff detailed the stealth marketing efforts of Maria Menounos (“American actress, journalist, television presenter and occasional professional wrestler”) for discount retailer Marshalls. Now comes her sneaktweet for Nike (via the Boston Herald). From Monday’s edition: Menounos tweet . . … Continue reading →

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How Stealth Marketing Works

Posted on March 25, 2013 by

From our Case Studies desk It all started when the hardtracking staff saw page 12 of Sunday’s Boston Herald: It was this item that caught our eye: That got us to wondering who was paying whom. So we started poking around … Continue reading →

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It’s Good To Live In A Two-Daily Town (Doing The McKayla Edition)

Posted on August 30, 2012 by

For once, the Globe’s Names column is hipper than the Herald’s Inside Track. Details at IGTLTDT.  

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