Tag Archives: HSBC

That’s Just So ‘Means’! (NYT Ermenegildo Zegna Edition)

The hardworking staff is always amused by what the New York Times considers mainstream fashion. From Matthew Schneier’s piece in yesterday’s Thursday Styles section: Dressing the Man of Means Designers Are Waking Up To a Men’s Luxury Fashion Market The lexicon … Continue reading

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State Of The Cuisinart Marketing (IV): Brand Journalism Is Bad News

Not long ago, the hardtracking staff promised to examine brand journalism, another flavor-of-the-month among the branded content set. And so, here we go. Start with PR Newser (“Is ‘Brand Journalism’ the New PR?”), which says American Express’s Open Forum is a legit news source, as is HSBC’s Business … Continue reading

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