Tag Archives: Gawker

Tru(th) in Advertising

Rarely does an advertiser kick the crap out of itself in public (Dominos’ Our Pizza Sucks campaign in 2010 strikes us as the most recent example), but TruTV did just that in Monday’s New York Times. Facing pages in the … Continue reading

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Apparently Michael Bloomberg Did NOT Pay for a NYT Ad Praising Michael Bloomberg

As you splendid readers of this thing might remember, last month the hardworking staff wondered about this full-page ad that ran – twice – in the New York Times.     What we wondered, specifically, was whether outgoing New York … Continue reading

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Gawker Channels Dr. Ads!

Snarknado website Gawker featured this item yesterday: New York Times Doesn’t Know Who Bought Strange Pro-Bloomberg Ad     Late last year, print readers of  The New York Times discovered a full-page color ad, signed by a group called “Appreciative New Yorkers,” touting … Continue reading

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State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing - was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading

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The Sneak in Review: Branded Content Lightning Round

The hardtracking staff has a cliporama piling up, so we’re passing it on to you. Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? Lede: What good is native advertising if it doesn’t talk like a native? To … Continue reading

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NYT’s David Carr Catches Up To Sneak Adtack

The hardtracking staff yields to no man in its admiration for New York Times media critic David Carr, whose columns are invariably insightful and informative. Regarding his piece in Monday’s Times, though – frankly, we were there first. But Carr did a nice … Continue reading

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New York Times Jockeys Its Way Into Native Advertising Steeplechase

Move over, BuzzFeed and Gawker. The New York Times is joining you in the branded content bakeoff. From Advertising Age: New York Times Weaves Custom Ads Into ‘Snow Fall’-Like ‘The Jockey’ ‘This Time We Learned From Our Mistakes’ “The Jockey,” The … Continue reading

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Websites Draft Editorial Staffs To Craft Native Advertising

Native advertising/sponsored content/brand journalism is all the webrage these days, and media sites are falling all over themselves to figure out the best way to provide stealth marketing to advertisers. Now Digg this (via Digiday): Native Ads: The Digg Way For … Continue reading

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The Sneak in Review: Sponsored Content Ads ‘n’ Ends

Once around the park, James, and don’t spare the horses. The ‘Dawn’ of a New Documentary Procter & Gamble has launched a seven-part web series called The Big Picture that “showcases how the consumer products giant’s Dawn [dishwashing detergent] is … Continue reading

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Gawker Buys Into ‘Commerce Journalism’

New name, same old game: Turning news into newsvertising. Via the International Business Times: Gawker Media Hopes To Spur E-Commerce Revenue With ‘Commerce Journalism,’ Says Nick Denton “Your beat is helping readers buy things,” Gawker’s new job description reads. The ethical … Continue reading

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