Tag Archives: FTC

Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous

Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped  Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Our 2013 ‘State of the Cuisinart Marketing’ Address

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Mark Zuckerberg Thinks You’re A Faceshnook

Facebook CEO Mark (Data) Suckahberg has just sunk his talons deeper into your digital carcass. New York Times piece (via the Boston Globe): Critics probably won’t like Facebook’s policy SAN FRANCISCO — Facebook pressed ahead Friday with changes to its privacy … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | 2 Comments

The Sneak in Review: Branded Content Lightning Round

The hardtracking staff has a cliporama piling up, so we’re passing it on to you. Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? Lede: What good is native advertising if it doesn’t talk like a native? To … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

FTC To Go Negative On Native Advertising?

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

Oh, What An Untangled Web We’ll Weave?

The Internet, we’re told, wants information to be free. It also wants information to be free of government regulation. And so far it largely has been, thanks to promises of self-policing by web publishers. But both the industry and the … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

FTC’s Stealth-Ad Warning Not Strong Enough

This week the Federal Trade Commission addressed the blurring of the lines between advertising and editorial content on search engines. From MediaPost: Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , | 2 Comments

WordPress To Go Native (Advertising)?

The hardworking staff at Campaign Outsider has long chronicled the vagaries of WordPress in a series themed Don’t Look a Gift Host in the Mouth. Now it’s the hardtracking staff’s turn. From paidContent: Where WordPress is headed: Longform content, curation and maybe even native ads … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

Data-Mining Kids: Internet Players Are Agile, Mobile, And Hostile

That’s what legendary Texas Longhorns coach Darrell Royal said he wanted hisplayers to be – except he pronounced it a-gile, mo-bile, and hos-tile. But that’s what the Federal Trade Commission does not want current kids’ app developers to be in tracking them on tablets and … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

On Children’s Privacy, No More Kid Gloves For Federal Government

The Obama administration is cracking down on data minors. Details at the excellently renovated (thanks, Diana & Gabby!) Sneak Adtack.

Posted in Uncategorized | Tagged , , , , , | Leave a comment