Tag Archives: Forbes

Did Native Advertising Croak NYT Executive Editor Jill Abramson?

The favorite parlor game right now among the chinstrokerati is, Who Killed Jill Abramson? Representative sample, via Forbes: Did the NY Times Fire Jill Abramson For Being ‘Bossy’? Jill Abramson was fired from her post as executive editor of The … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , | 2 Comments

Correction o’ the Day (Wait – What? Edition)

From our Scratch Your Head desk This correction ran in Wednesday’s Boston Globe: Huh? So the hardclicking staff went back to the original Globe piece and found this: Also being featured in Christie’s Jan. 24 sale is “Favorites From the … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | 1 Comment

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

First Super Bowl Spot Of Winter

Christmas in November? Hah! Try Super Bowl ads in November. From MediaPost: Jaguar Plays Villain In First Super Bowl Spot The cat is the villain in Jaguar’s first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | 2 Comments

Ask Dr. Ads: Is The Diesel Brand Running On Fumes?

Well the Doc opened the old mailbag today and here’s what poured out. Dear Dr. Ads, I saw this full-page ad in Thursday’s New York Times: You have the control? What are you going to do with it? #DieselReboot? What’s … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

State Of The Cuisinart Marketing (IV): Brand Journalism Is Bad News

Not long ago, the hardtracking staff promised to examine brand journalism, another flavor-of-the-month among the branded content set. And so, here we go. Start with PR Newser (“Is ‘Brand Journalism’ the New PR?”), which says American Express’s Open Forum is a legit news source, as is HSBC’s Business … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Reports Of Facebook’s Death Have Been, Like, Greatly Exaggerated

Begin with Simon Dumenco’s column in this week’s edition of Advertising Age: It’s Curtains for Google! And Facebook! And Tumblr! And … The tech-startup sky is falling! The tech-incumbent sky is falling! The entire tech sky is falling! No, seriously, I’m pretty … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | 1 Comment

‘Vice’ Precedent

Here at the Global Worldwide Headquarters of Campaign Outsider, we tend to be as open-minded as the next guy – assuming, of course, the next guy isn’t Jerry Springer. But when the hardworking staff read David Carr’s column in Monday’s … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment