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Tag Archives: Forbes
State Of The Cuisinart Marketing (IV): Brand Journalism Is Bad News
Not long ago, the hardtracking staff promised to examine brand journalism, another flavor-of-the-month among the branded content set. And so, here we go. Start with PR Newser (“Is ‘Brand Journalism’ the New PR?”), which says American Express’s Open Forum is a legit news source, as is HSBC’s Business … Continue reading
Reports Of Facebook’s Death Have Been, Like, Greatly Exaggerated
Begin with Simon Dumenco’s column in this week’s edition of Advertising Age: It’s Curtains for Google! And Facebook! And Tumblr! And … The tech-startup sky is falling! The tech-incumbent sky is falling! The entire tech sky is falling! No, seriously, I’m pretty … Continue reading
Posted in Uncategorized
Tagged Advertising Age, Boston Herald, Facebook, Facebook mobile, Faceluck, Forbes, Google, New York Times, Raakhee Mirchandani, Simon Dumenco, Social Outcast
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‘Vice’ Precedent
Here at the Global Worldwide Headquarters of Campaign Outsider, we tend to be as open-minded as the next guy – assuming, of course, the next guy isn’t Jerry Springer. But when the hardworking staff read David Carr’s column in Monday’s … Continue reading
Posted in Uncategorized
Tagged Forbes, General Butt Naked, Jerry Springer, Stephen Glass, VBS.tv, Vice
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