Tag Archives: Custom Content Council

The Branded Content Boiler Room

This is the face of branded content as depicted by a weekly newsletter from the Custom Content Council, “the leading professional organization for branded content and content marketing in North America.” Content Marketing: A process for evaluating content channels When engaging … Continue reading

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Marketers Very Content With Branded Content

The rush toward ads in sheep’s clothing continues apace, as this report from MediaPost’s Center for Media Research indicates: Aggressive Marketing Spending on Branded Content According to a new survey, “The Spending Study: A Look at How Corporate America Invests in Branded … Continue reading

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