Tag Archives: Content

Kiss Your Ads Goodbye

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Marketers Very Content With Branded Content

The rush toward ads in sheep’s clothing continues apace, as this report from MediaPost’s Center for Media Research indicates: Aggressive Marketing Spending on Branded Content According to a new survey, “The Spending Study: A Look at How Corporate America Invests in Branded … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment