Tag Archives: Cisco

Will Brand Publishers Surpass News Publishers?

From our Sign o’ the Times desk  Advertising Age recently featured an alarming piece about the Brave News World of digital publishing. Flipboard Hits 90 Million Users, Nearly Doubles Since April Selling Digital Ads For Print Ad Rates Just two weeks after … Continue reading

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Wired Magazine Also Journo-Listing To The Native Ad Side

As the hardtracking has previously noted, web publishers are increasingly employing journalists to create ads in sheep’s clothing, also known as native advertising. Now add Wired Magazine to the ranks of rank sell-outs. From Adweek (tip o’ the pixel to Taylor Wray) . … Continue reading

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State Of The Cuisinart Marketing (IV): Brand Journalism Is Bad News

Not long ago, the hardtracking staff promised to examine brand journalism, another flavor-of-the-month among the branded content set. And so, here we go. Start with PR Newser (“Is ‘Brand Journalism’ the New PR?”), which says American Express’s Open Forum is a legit news source, as is HSBC’s Business … Continue reading

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