Tag Archives: Chevrolet

The New Edvertorial Fútbol

Friday’s New York Times features yet another version of marketing in sheep’s clothing, edvertorial division: Script Takes Sponsors From Bit Players to a Starring Role A SERIES that is to have its premiere on Sunday on ESPN Deportes, the Spanish-language ESPN channel, is distinctive apart from being its … Continue reading

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Dropping Chevy Is Deuced Foolish

So, the New York Times reports, the geniuses at GM have decided that a Chevrolet is no longer a Chevy: On Tuesday, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of “consistency” for the … Continue reading

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