Tag Archives: Chase

NBC Chases ‘Greedwashing’ Bucks

Raise your hand if you watched the American Giving Awards Saturday night. Didn’t think so. The program ran on NBC except it wasn’t a program so much as a promo for JPMorgan Chase, which financed and sponsored it. All they needed was … Continue reading

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Accent On Product Placement

The two major Spanish-language television networks are introducing telenovel-ads, product placement inside their extremely popular bodice-rippers like Telemundo’s “Mi Corazón Insiste.” But the marketing comes with a twist, the New York Times reports: While the idea of product placement, or as marketers … Continue reading

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