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Tag Archives: Center for Media Research
Product Placemint ($4.75 Billion Edition)
Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading
Marketers Very Content With Branded Content
The rush toward ads in sheep’s clothing continues apace, as this report from MediaPost’s Center for Media Research indicates: Aggressive Marketing Spending on Branded Content According to a new survey, “The Spending Study: A Look at How Corporate America Invests in Branded … Continue reading
The Nym Wars, Appendix A
The hardworking staff (and its wholly owned subsidiaries) has been on the nym wars - the battle over anonymity on the web – like Brown on Williamson (see Sneak ADtack! coverage here and here). New grist for the mill (via the Center … Continue reading
Branded Entertainment: The Gift That Keeps on Giving
More and more marketers are turning to branded entertainment to promote themselves. What is branded entertainment? MediaPost’s Center for Media Research helpfully provides this definition: Branded entertainment (also referred to as product integration or branded content) integrates a brand with an entertainment … Continue reading
“The New News Landscape”
From the Pew Internet & American Life Project (via the Center for Media Research), this survey: Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from … Continue reading
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Tagged Center for Media Research, Pew Internet & American Life Project
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